Small shot. Big protein. Built your way.
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Small shot. Big protein. Now with fiber. Stack Pure Genius Protein and Pure Genius Protein + Fiber to fit whatever your day needs. Always 100 calories, zero fat and zero sugar.
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Two shots. One easy habit.
One shot, two ways to hit your goals. The original Pure Genius Protein Shot gives you 23g protein, 100 calories with no bloat, no mixing, and is done before your coffee's ready. Need more staying power? Pure Genius Protein + Fiber combines 20g of protein with 5g of fiber in the same 100-calorie shot, so you also get the fullness and gut support fiber brings. Both are sweetened with monkfruit and stevia, both are third-party tested, and both are built to be the easy habit you actually keep — not another routine you abandon by week two.
Beta-Lactoglobulin isn't just "whey protein" — it's the single most powerful fraction in it. This is the piece richest in leucine, the amino acid that acts like a switch for muscle protein synthesis, and it makes up roughly two-thirds of our entire protein blend. When your body needs to kick-start muscle repair fast, this is what does the heavy lifting.
Collagen is the most abundant protein in the body — the structural foundation of your joints, tendons, skin, and connective tissue. But starting in your 30s, your body produces less of it every year. That’s why bovine collagen peptides make up one third of our protein blend. The result is a protein that does double duty: hitting your daily protein target while supporting joint health and skin elasticity.
Our base blend of BLG and Collagen already delivers a high quality protein, but we’ve taken it one step further. We fortify our blend with additional L-Histidine, L-Valine, and L-Tyrosine to ensure we have one of the highest quality protein sources on the market. Pure Genius delivers comparable EAAs but notably more Leucine and BCAAs per gram of protein compared to ground beef, chicken breast, and salmon.
Monkfruit and stevia are the two sweeteners our scientific advisors approved — specifically because they deliver clean sweetness without spiking blood sugar or adding empty calories. No aspartame, no sucralose, no acesulfame potassium. Just two safe, natural, plant-derived sweeteners that deliver just the right amount of sweetness. The result is a shot that tastes like something you'd choose — not something you're pushing through.
Beta-Lactoglobulin isn't just "whey protein" — it's the single most powerful fraction in it. This is the piece richest in leucine, the amino acid that acts like a switch for muscle protein synthesis, and it makes up roughly two-thirds of our entire protein blend. When your body needs to kick-start muscle repair fast, this is what does the heavy lifting.
Not sure which shot is right for you?
Training day or gut day, there's a shot built for each.
