Privacy policy






PRIVACY POLICY

Last Updated: November 19, 2025

1. Introduction

Pure Genius AS LLC (“Pure Genius,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, purchase our products, engage with our marketing, or interact with us in any way.

By using our website or providing us with personal information, you agree to this Privacy Policy.

2. Information We Collect

We collect the following categories of information:

A. Information You Provide

  • Name, email address, phone number, shipping/billing address
  • Payment information (processed by third-party processors such as Stripe, Shopify Payments, PayPal)
  • Account login credentials
  • Reviews, testimonials, photos, and other user-submitted content
  • SMS opt-in consent information

B. Information Automatically Collected

  • IP address, browser type, device identifiers
  • Cookie data, pixel tracking, advertising identifiers (e.g., Facebook Pixel, Google Analytics)
  • Pages viewed, links clicked, shopping behavior
  • Approximate geolocation

C. Information From Third Parties

  • Payment processors
  • Advertising partners
  • Affiliate platforms
  • Social media networks

We do not knowingly collect information from children under age 18.

3. How We Use Your Information

We use your information to:

  • Process and deliver orders
  • Provide customer support
  • Send marketing emails and text messages (with proper consent)
  • Improve website performance
  • Personalize shopping experience
  • Maintain account security
  • Comply with law and prevent fraud
  • Maintain business operations and analytics

4. Sharing of Information

We share information only as necessary to operate our business:

  • Payment processors (Stripe, Shopify Payments, PayPal)
  • Shipping carriers
  • Marketing and advertising partners
  • SMS service providers
  • Cloud hosting and IT service providers
  • Affiliates and business partners
  • Government authorities when required by law

We do not sell personal information in the traditional sense. However, certain state laws may classify analytics sharing or targeted advertising as a “sale” or “sharing.”

You can opt out using the “Do Not Sell or Share My Personal Information” link if required by your state.

5. Cookies and Tracking Technologies

We use cookies, pixels, tags, and similar technologies for:

  • website functionality
  • analytics
  • personalization
  • targeted advertising

You may manage cookies through your browser settings.

6. State Privacy Rights (CA, CO, CT, VA, UT, etc.)

Depending on your state of residence, you may have the following rights:

  • Right to know/access personal information
  • Right to correct inaccuracies
  • Right to delete your information
  • Right to opt out of:
    • targeted advertising
    • “selling” or “sharing” data
    • profiling
  • Right to data portability
  • Right to limit use of sensitive personal data (if applicable)

To exercise your rights, email: hello@puregeniusprotein.com

We will verify your identity before responding.

7. SMS Privacy (TCPA Compliance)

If you opt in to receive SMS messages:

  • We collect your phone number and consent record
  • Your consent is not required to purchase
  • Message/data rates may apply
  • You may opt out anytime by replying STOP

8. Payment Processing

We do not store your full payment information. All payment data is handled by third-party PCI-compliant processors. Their policies apply to your transactions.

9. Data Security

We use administrative, physical, and technical safeguards to protect your information. No system is completely secure, and you use the site at your own risk.

10. Data Retention

We retain data only as long as necessary for:

  • business operations
  • legal obligations
  • tax and accounting requirements
  • dispute resolution

11. International Users

This Website is intended for the United States. If you access it from other countries, you consent to U.S. data laws.

12. Children’s Privacy

We do not knowingly collect personal information from children under 18. Parents may contact us to request deletion.

13. Changes to This Policy

We may update this Privacy Policy periodically. Continued use of the Website constitutes acceptance of any changes.

14. Contact Us

Email questions to: hello@puregeniusprotein.com