Yes, Mel Robbins joined Pure Genius Protein a year ago, in early 2025, and has been deeply involved throughout every step of the product development. She has also hand-picked the founding scientific advisory team of world-class physicians specializing in nutrition, longevity, weight loss, and hormonal health.

The reason Mel Robbins got involved is personal. For two years, Mel heard the same message from medical and nutritional experts on her #1 ranked podcast: protein is critical for strength, healthy aging, energy, weight loss, and hormone balance, yet Mel learned from the experts that most women are under‑eating protein by about 50%.

Like her listeners, Mel tried to follow the advice and get more protein and ran into the same wall millions of people hit: real life. Busy mornings. Back-to-back meetings. Travel. No time to meal prep. A packed schedule that made getting enough protein every day seem impossible.

She looked for a convenient, tasty way to get more high-quality protein on the go and couldn't find it, so Mel began working with medical and nutritional experts to create something that wasn't just another chalky shake, dense bar, oversized bottle, or complicated routine. The result is Pure Genius Protein.

It's the single most convenient, delicious, and high quality protein source you can find on the go. It requires no refrigeration, no mixing, and at just 3.38 fl oz, you get the fuel you need with zero bloat. 92% of the calories in the shot come from protein, making it one of the highest impact, low calorie protein options available today. It tastes like juice and is pocket sized, meaning you can take it everywhere you go.

Each Pure Genius Protein bottle has 23 grams of protein. It's made from a blend of whey protein (Beta-lactoglobulin - BLG) and fortified bovine collagen. It's designed to be a high-quality protein option in a small, easy-to-drink bottle.

It comes down to two key factors: the exceptional solubility of our protein sources and our commitment to over-delivering on our promises.

Exceptional Protein Solubility

Not all proteins are created equal when it comes to solubility. We chose BLG (whey protein) and hydrolyzed collagen peptides specifically because they're among the most soluble protein sources available.

Hydrolyzed collagen peptides have a low molecular weight (3,000-6,000 Da compared to 300,000 Da for intact collagen), which means they dissolve completely and smoothly in liquid without clumping, gelling, or creating thickness. Unlike other protein powders that need lots of liquid to mix properly and still end up chalky or gritty, collagen peptides practically disappear into solution.

BLG (whey protein) is specifically chosen for its superior solubility and clean, neutral taste profile that works beautifully with fruit flavors. Unlike many whey protein concentrates that can be clumpy, chalky, and require significant amounts of water to mix, BLG dissolves cleanly and completely.

Together, these proteins allow us to pack a complete 23g protein blend into just 3.38oz while maintaining a smooth, juice-like consistency. No blender required, no chalky texture, no thick shake—just clean, refreshing protein.

We Over-Deliver on Protein

Here's something most protein brands won't tell you: we actually formulate each bottle with 26 grams of total protein—not 23 grams.

Manufacturing isn't perfectly precise—there's always some natural variation in production. By formulating above our label claim, we ensure we consistently test over 23 grams of protein in every bottle. It costs us more to do it this way, but we'd rather over-deliver than cut corners.

The bottom line: Pure Genius Protein's concentrated formula is possible because of the superior solubility of BLG and hydrolyzed collagen peptides, combined with our commitment to formulating above our label claims. You get a convenient, great-tasting protein shot that delivers on its promises every time.

Whey protein is protein that comes from milk. Whey protein itself is made up of several types of proteins, as each has its own unique properties.

Beta-lactoglobulin (BLG) is one of these types of protein found in whey, and makes up about half of whey protein. The reason why BLG is so important is because it is rich in necessary amino acids for health.

Pure Genius Protein is made with BLG because it is known for its high nutritional value and rich profile of essential amino acids.

Hydrolyzed collagen peptides are short chains of amino acids created by breaking down full-length collagen protein into smaller, highly digestible fragments. Think of it like cutting a long rope into small, manageable pieces—this process makes collagen much easier for your body to absorb and use.


Why "hydrolyzed" matters:

Regular collagen is a large protein molecule that's difficult for your body to break down and absorb. Hydrolyzed collagen peptides are pre-digested through an enzymatic process, breaking them into tiny peptides that your digestive system can readily absorb and put to work.

Filling a critical nutritional gap:

Hydrolyzed collagen peptides are particularly rich in glycine, proline, and hydroxyproline—amino acids that make up the majority of collagen's composition and are essential for building and maintaining collagen in your skin, joints, bones, and connective tissues.

Here's the problem most people don't know about: The typical human diet provides only 1.5-3 grams per day of glycine, yet research suggests the body needs approximately 10 grams more than this for a 70 kg adult—meaning most people fall short by about 10 grams daily for all metabolic uses, including collagen synthesis (1). While your body can produce glycine, it often cannot make enough to meet all demands, especially as you age or maintain an active lifestyle. This gap matters because glycine is a rate-limiting factor in your body's ability to build and repair its own collagen structures.

Hydrolyzed collagen peptides are an exceptionally rich source of glycine, providing the amino acid your body needs but your diet likely doesn't supply in adequate amounts. Each serving of Pure Genius Protein contains 7.5 grams of hydrolyzed collagen peptides, delivering about 2 grams of glycine to help close this dietary gap.

Why we blend collagen with BLG:

While collagen excels at providing glycine and other collagen-specific amino acids, creating a complete protein requires all 9 essential amino acids in adequate amounts. That's why Pure Genius Protein combines 7.5 grams of hydrolyzed collagen with 15.5 grams of BLG (Beta-Lactoglobulin from whey protein)—a 2:1 ratio that creates a complementary blend providing all essential amino acids your body needs.

The BLG provides what collagen lacks (including optimal amounts of tryptophan and leucine), while collagen provides what most diets lack (glycine and collagen-specific amino acids). Together, the blend targets the FAO 2013 adult reference pattern for high quality protein, an established reference pattern for evaluating protein quality (3). Research published in The Journal of Nutrition (2024) confirmed that complementary protein blends like ours support muscle protein synthesis comparably to single complete protein sources when total protein intake is adequate—demonstrating that thoughtful protein blending works (2).

Superior solubility for a better experience:

One of the biggest practical advantages of hydrolyzed collagen peptides is their excellent solubility. Unlike other protein powders that can create thick, chalky textures, hydrolyzed collagen dissolves completely and smoothly in liquid. This high solubility means we can pack a complete 23-gram protein blend into less liquid, creating Pure Genius Protein's smooth, juice-like consistency instead of a heavy shake. No blender required—just grab and go.


The bottom line: Hydrolyzed collagen peptides are designed for optimal absorption and provide glycine and other specific amino acids that most diets don't supply in adequate amounts—amino acids your body needs for building and maintaining connective tissues. When thoughtfully blended with BLG, they create a complete protein that supports both muscle building and connective tissue health, all in a format that's easy and enjoyable to consume daily.

Sources:

1. Enrique Meléndez-Hevia et al., "A Weak Link in Metabolism: The Metabolic Capacity for Glycine Biosynthesis Does Not Satisfy the Need for Collagen Synthesis," Journal of Biosciences 34, no. 6 (December 2009): 853–72

2. Emily J. Arentson-Lantz et al., "Meals Containing Equivalent Total Protein from Foods Providing Complete, Complementary, or Incomplete Essential Amino Acid Profiles do not Differentially Affect 24-h Skeletal Muscle Protein Synthesis in Healthy, Middle-Aged Women," The Journal of Nutrition 154, no. 12 (December 2024): 3626–38.

3. Food and Agriculture Organization of the United Nations, Dietary Protein Quality Evaluation in Human Nutrition: Report of an FAO Expert Consultation, FAO Food and Nutrition Paper 92 (Rome: FAO, 2013).

The benefits of consuming high quality protein have been researched extensively. Pure Genius Protein is an easy, simple, and delicious way to get enough protein everyday when life is busy, you have no appetite, or time to cook.

It doesn't replace all the amazing whole food protein options that are available - rather it works right alongside beef, chicken, peas, hemp, protein powders, bars, and everything you may be consuming.

Our formula delivers exceptionally high leucine content—the critical "trigger" for muscle protein synthesis—combined with all 9 essential amino acids your body needs for optimal results.

But here's what matters most for building muscle: getting enough total protein.

The foundation: Total protein intake

Building muscle requires adequate total protein with a complete amino acid profile. The newest US dietary guidelines recommend 1.2-1.6 g/kg of body weight, which translates to at least 100 grams of protein daily for most adults and often significantly more for active individuals (1). Some experts recommend as much as 1g/lb of body weight.

• For a 150 lb person: 80-150 grams of protein per day
• For a 200 lb person: 110-200 grams of protein per day
• Minimum for muscle maintenance: At least 100 grams per day for most adults

The solution: Pure Genius Protein shots make it easy to hit your protein targets—grab one on your way out of the gym or keep them in your car for an instant 23g protein boost when you need it most.

Why Pure Genius Protein is exceptional for building muscle:

Because of our two-thirds BLG formulation, Pure Genius Protein delivers exceptionally high concentrations of leucine—the critical "trigger" for muscle protein synthesis. Leucine acts as an "on switch" for muscle protein synthesis, facilitating muscle growth and repair—with some research suggesting the threshold for effective leucine intake at 2 grams per meal (2).

How Pure Genius Protein compares to common dietary proteins:

When you compare 23 grams of protein across different sources, a single shot of PURE GENIUS PROTEIN stands out: almost 2.4 grams of leucine per serving, versus 1.4 grams from ground beef, 1.6 grams from chicken breast, and 1.8 grams from salmon.

Complete amino acid profile: 


Pure Genius Protein provides more leucine, more BCAAs, and all 9 essential amino acids—targeting the FAO 2013 adult reference pattern for high-quality protein (3). Our 2:1 BLG-to-collagen ratio is specifically formulated to support muscle protein synthesis and recovery.

The bottom line: Pure Genius Protein delivers superior leucine and amino acid content comparable to beef, chicken, and salmon—in a convenient shot you can take anywhere.

Sources:


1. U.S. Department of Health and Human Services and U.S. Department of Agriculture, Dietary Guidelines for Americans, 2025–2030 (Washington, DC: USDA, 2025).

2. David M. Goldman, Cassandra B. Warbeck, and Micaela C. Karlsen, "Completely Plant-Based Diets That Meet Energy Requirements for Resistance Training Can Supply Enough Protein and Leucine to Maximize Hypertrophy and Strength in Male Bodybuilders: A Modeling Study," Nutrients 16, no. 8 (2024): 1122.

3. Food and Agriculture Organization of the United Nations, Dietary Protein Quality Evaluation in Human Nutrition: Report of an FAO Expert Consultation, FAO Food and Nutrition Paper 92 (Rome: FAO, 2013).

A complete protein source has adequate amounts of all 9 essential amino acids that your body cannot produce. All proteins are made up of amino acids, the building blocks of protein.

The Pure Genius Protein blend is complete. While collagen by itself lacks tryptophan, our formula (which is over 2/3rds BLG) provides the amino acids that collagen lacks, delivering all 9 essential amino acids. We also add L-Valine and L-Histidine to create a blend that is designed to align with the FAO 2013 adult reference pattern for high quality protein, an established reference pattern for evaluating protein quality (1).

Why protein complementarity works:

Different protein sources have different amino acid strengths. By thoughtfully combining proteins, you can create a complete amino acid profile that's greater than the sum of its parts. Collagen is incredibly rich in glycine, proline, and hydroxyproline—amino acids that support skin, joints, and connective tissue—but lacks sufficient amounts of tryptophan and some other essential amino acids. Beta-lactoglobulin (BLG) is rich in those very amino acids collagen lacks, particularly branched-chain amino acids (BCAAs) including leucine, which is critical for muscle protein synthesis.

Recent research published in The Journal of Nutrition (2024)—one of the most prestigious peer-reviewed journals in nutrition science—supports the effectiveness of blended protein sources (3). The study found that when people consume adequate amounts of protein, complementary protein blends (whether amino acids are combined in a single meal or obtained throughout the day) can comparably support muscle protein synthesis equally as well as complete proteins alone. Researchers measured no difference in muscle protein synthesis rates between meals containing 23g of complementary proteins (like beans and wheat) and meals with complete proteins like beef when total protein intake met recommended levels.

Our 2:1 BLG-to-Collagen blend delivers more leucine per gram of protein than chicken, beef or salmon:

Our specific ratio isn't arbitrary—it's designed to maximize nutrition and provide exceptional amino acid levels per gram of protein. Pure Genius Protein provides approximately 2.4 grams of leucine per shot—more leucine and BCAAs per gram of protein than beef, chicken, or salmon. This optimized blend gives you:

• Complete protein: All 9 essential amino acids in adequate amounts, targeting the FAO 2013 adult reference pattern for high-quality protein
• Dual benefits: Collagen's connective tissue support PLUS BLG's support for building muscle in every shot
• Superior amino acid density: Higher leucine and BCAA content per gram than common animal proteins

Filling nutritional gaps most diets miss:

Here's where collagen offers a unique advantage: Typical diets provide only 1.5-3 grams of glycine daily, yet research estimates suggests the body may need significantly more—potentially about 10 grams more for a 70 kg adult—for all metabolic uses, including collagen synthesis, which is important because collagen is the most abundant protein in your body, and a major component of your skin, tendons, ligaments, and bones (4). Hydrolyzed collagen peptides are exceptionally rich in glycine, helping fill this potential dietary gap that most protein sources don't address.

The bottom line: The key to protein quality is getting all essential amino acids in adequate amounts and meeting your total protein needs. The newest U.S. Dietary Guidelines recommend 1.2-1.6 g/kg of body weight, which translates to at least 100 grams of protein daily for most adults and often significantly more for active individuals (2). Pure Genius Protein's thoughtfully formulated blend delivers a complete amino acid profile with superior leucine and BCAA content—supporting both building muscle and connective tissue health while providing the glycine most diets lack.

Sources:

1. Food and Agriculture Organization of the United Nations, Dietary Protein Quality Evaluation in Human Nutrition: Report of an FAO Expert Consultation, FAO Food and Nutrition Paper 92 (Rome: FAO, 2013).

2. U.S. Department of Health and Human Services and U.S. Department of Agriculture, Dietary Guidelines for Americans, 2025–2030 (Washington, DC: USDA, 2025).

3.Emily J. Arentson-Lantz et al., "Meals Containing Equivalent Total Protein from Foods Providing Complete, Complementary, or Incomplete Essential Amino Acid Profiles do not Differentially Affect 24-h Skeletal Muscle Protein Synthesis in Healthy, Middle-Aged Women," The Journal of Nutrition 154, no. 12 (December 2024): 3626–38.

4. Enrique Meléndez-Hevia et al., "A Weak Link in Metabolism: The Metabolic Capacity for Glycine Biosynthesis Does Not Satisfy the Need for Collagen Synthesis," Journal of Biosciences 34, no. 6 (December 2009): 853–72

Combining different protein sources isn't just smart science—it's a strategy that delivers both nutritional and practical benefits.

Nutritional Benefits: Complete Amino Acid Profiles

Different protein sources have different amino acid strengths. By thoughtfully combining proteins, you can create a complete amino acid profile that's greater than the sum of its parts. This concept, known as protein complementarity, has been a cornerstone of nutrition science for decades.

Collagen, for example, is incredibly rich in glycine, proline, and hydroxyproline—amino acids that support skin, joints, and connective tissue—but lacks sufficient amounts of tryptophan and some other essential amino acids. Beta-lactoglobulin (BLG) is rich in those very amino acids collagen lacks, particularly branched-chain amino acids (BCAAs) including leucine, which is critical for muscle protein synthesis. By combining collagen with BLG, Pure Genius provides a complete, high-quality protein source that provides all the amino acids your body needs.

Filling a critical dietary gap:

Here's where collagen offers a unique nutritional advantage that most protein sources miss: Typical diets provide only 1.5-3 grams of glycine daily, yet research estimates suggest the body may need significantly more—potentially about 10 grams more for a 70 kg adult—for all metabolic uses, including collagen synthesis, which is important because collagen is the most abundant protein in your body, and a major component of your skin, tendons, ligaments, and bones (1). Most common protein sources (beef, chicken, fish, whey) don't provide substantial glycine. Hydrolyzed collagen peptides are exceptionally rich in glycine, helping fill this potential dietary gap that your body needs but your diet likely doesn't supply in optimal amounts. Pure Genius Protein provides approximately 2 grams of glycine per shot.

At the same time, collagen lacks optimal amounts of other essential amino acids that are critical for muscle protein synthesis. That's where BLG comes in—providing the leucine, tryptophan, and other essential amino acids that collagen doesn't offer in sufficient quantities.Research published in The Journal of Nutrition (2024) confirmed that complementary protein blends support muscle protein synthesis comparably to single complete protein sources when total protein intake is adequate (2). The study measured no difference in muscle protein synthesis rates between meals containing 23g of complementary proteins (like beans and wheat) and meals with complete proteins like beef when total protein intake met recommended levels—demonstrating that thoughtful protein blending works.

The Pure Genius Protein Advantage: Why Our 2:1 BLG-to-Collagen Blend Works

Our specific ratio isn't arbitrary—it's designed to maximize both nutrition and experience:

• Complete nutrition: BLG fortifies collagen's amino acid gaps, targeting the FAO 2013 adult reference pattern for high-quality protein
• Dual benefits: You get collagen's connective tissue support and glycine delivery PLUS BLG's support for building muscle in every shot
• Balanced profile: More leucine and BCAAs per gram than most animal proteins (around 2.4 grams of leucine per shot)

Practical Benefits: Superior Product Experience

Combining these specific protein sources also delivers tangible product advantages:

• Exceptional solubility: Hydrolyzed collagen peptides dissolve completely and smoothly, unlike many protein powders. This allows us to pack 23g of complete protein into a small, convenient shot with a juice-like consistency—no blender, no chalky texture, no thick shake.
• Better taste: By blending protein sources, we achieve a cleaner, more neutral flavor profile that works beautifully with our natural fruit flavors. Single-source proteins often have strong, distinctive tastes that are harder to mask.
• Optimal texture: The combination creates a smooth, refreshing consistency that's actually enjoyable to drink. You won't find that chalky, gritty, or slimy texture common in single-source protein products.
• True convenience: Grab a shot, twist the cap, and go. No mixing, no mess, no cleanup—just 23g of complete, high-quality protein whenever you need it.

The bottom line: Combining protein sources isn't just nutritionally smart—it's what allows us to create a highly convenient protein shot that delivers 23 grams of high quality protein. You shouldn't have to choose between effectiveness and experience, and with Pure Genius Protein, you don't have to.

Sources:

1. Enrique Meléndez-Hevia et al., "A Weak Link in Metabolism: The Metabolic Capacity for Glycine Biosynthesis Does Not Satisfy the Need for Collagen Synthesis," Journal of Biosciences 34, no. 6 (December 2009): 853–72

2. Emily J. Arentson-Lantz et al., "Meals Containing Equivalent Total Protein from Foods Providing Complete, Complementary, or Incomplete Essential Amino Acid Profiles do not Differentially Affect 24-h Skeletal Muscle Protein Synthesis in Healthy, Middle-Aged Women," The Journal of Nutrition 154, no. 12 (December 2024): 3626–38

Yes. Pure Genius Protein is tested by independent labs as part of our quality and safety process, and will continue to be tested ongoingly as part of our quality and safety processes.

High-quality research supports collagen's benefits for skin health. A 2023 systematic review and meta-analysis published in Nutrients analyzed 26 randomized controlled trials involving 1,721 patients and found that hydrolyzed collagen supplementation significantly improved both skin hydration (p < 0.00001) and skin elasticity (p < 0.00001) (1). The most notable benefits appeared after 8+ weeks of consistent supplementation with doses ranging from 2.5 to 15 grams daily. One shot of Pure Genius Protein provides you with 7.5 grams of collagen.


Why collagen works for skin:

Your skin's structure depends heavily on collagen—it provides the structural framework that keeps skin firm, elastic, and hydrated. As you age, your body's natural collagen production declines. Supplementing with hydrolyzed collagen peptides provides the specific amino acids your body uses to build and maintain collagen structures, and research shows this translates to measurable improvements in skin hydration and elasticity.


The complete protein advantage:

But here's what matters most: getting all the amino acids your body needs. Amino acids are the building blocks for everything—muscle, skin, hair, nails, and bones. That's why we emphasize total protein consumption first and foremost. The newest US dietary guidelines recommend 1.2-1.6 g/kg of body weight, which translates to at least 100 grams of protein daily for most adults and often significantly more for active individuals (2).


Here's where collagen offers a unique nutritional advantage: Typical diets provide only 1.5-3 grams of glycine daily, yet research estimates suggest the body may need significantly more—potentially about 10 grams more for a 70 kg adult—for all metabolic uses, including collagen synthesis, which is important because collagen is the most abundant protein in your body, and a major component of your skin, tendons, ligaments, and bones (3). Hydrolyzed collagen peptides are exceptionally rich in glycine, helping fill this potential dietary gap that most protein sources don't address. Pure Genius Protein provides about 2 grams of glycine per shot.

Pure Genius Protein provides 7.5 grams of hydrolyzed collagen peptides per serving—delivering substantial glycine—blended with 15.5 grams of BLG in a complementary 2:1 ratio. This combination ensures you get all 9 essential amino acids your body needs and is designed to align with the FAO 2013 adult reference pattern for high quality protein, an established reference pattern for evaluating protein quality (4).


The BLG provides what collagen lacks (including optimal amounts of tryptophan and leucine), while collagen provides what many diets lack (glycine and collagen-specific amino acids). As recent research in The Journal of Nutrition (2024) showed, complementary protein blends support muscle protein synthesis comparably to complete proteins alone when total protein intake is adequate—demonstrating that thoughtful protein blending works (5).

The bottom line: Focus on hitting your total protein targets (100+ grams for most adults) and make sure you're getting a complete amino acid profile. Pure Genius Protein's thoughtful blend helps you do both while providing the glycine most diets lack and the specific benefits of collagen peptides for skin health, elasticity, and hydration.

Sources:

1. Szu-Yu Pu et al., "Effects of Oral Collagen for Skin Anti-Aging: A Systematic Review and Meta-Analysis," Nutrients 15, no. 9 (2023): 2080.

2. U.S. Department of Health and Human Services and U.S. Department of Agriculture, Dietary Guidelines for Americans, 2025–2030 (Washington, DC: USDA, 2025).

3. Enrique Meléndez-Hevia et al., "A Weak Link in Metabolism: The Metabolic Capacity for Glycine Biosynthesis Does Not Satisfy the Need for Collagen Synthesis," Journal of Biosciences 34, no. 6 (December 2009): 853–72

4. Food and Agriculture Organization of the United Nations, Dietary Protein Quality Evaluation in Human Nutrition: Report of an FAO Expert Consultation, FAO Food and Nutrition Paper 92 (Rome: FAO, 2013).

5. Emily J. Arentson-Lantz et al., "Meals Containing Equivalent Total Protein from Foods Providing Complete, Complementary, or Incomplete Essential Amino Acid Profiles do not Differentially Affect 24-h Skeletal Muscle Protein Synthesis in Healthy, Middle-Aged Women," The Journal of Nutrition 154, no. 12 (December 2024): 3626–38.

Research shows collagen supplementation, especially when combined with exercise, can support joint health and recovery. A 2021 systematic review published in Amino Acids analyzed 15 randomized controlled trials and found that collagen peptide supplementation may be beneficial for managing degenerative bone and joint disorders, reducing joint pain, and supporting recovery from joint injuries (1).


Additional clinical evidence strengthens these findings: A 24-week double-blind, placebo-controlled study of collegiate athletes found that 10g daily of hydrolyzed collagen led to statistically significant improvements in multiple measures of activity-related joint pain (2). Research also suggests collagen supplementation may increase cartilage thickness in individuals with arthritic conditions (3). Furthermore, a 2024 meta-analysis reported benefits from long-term collagen peptide intake combined with physical training, including improvements in measures of tendon morphology, muscle architecture, maximal strength, and recovery following exercise-induced muscle damage (4)


The benefits appear to stem from collagen's potential to stimulate the synthesis of extracellular matrix proteins in connective tissues, improving their structure.


But here's what matters most: getting all the amino acids your body needs. Amino acids are the building blocks for everything—muscle, skin, hair, nails, bones, and the connective tissues that support your joints. That's why we emphasize total protein consumption first and foremost. The newest US dietary guidelines recommend 1.2-1.6 g/kg of body weight, which translates to at least 100 grams of protein daily for most adults and often significantly more for active individuals (5).


Here's where collagen offers a unique advantage: The typical human diet provides only 1.5-3 grams per day of glycine, an amino acid critical for collagen synthesis. Research estimates suggest this may fall significantly short—by about 10 grams per day for a 70 kg adult—of the amount needed for all metabolic uses, including building and maintaining your body's collagen-rich tissues, such as skin, hair, nails, tendons, ligaments, and bones (6). Collagen peptides are rich in glycine, helping fill this gap that most diets leave open.


Pure Genius Protein uses protein complementarity to ensure you get complete, high-quality protein. Each serving contains 15.5 grams of BLG (Beta-Lactoglobulin) and 7.5 grams of collagen peptides—a 2:1 ratio that creates a complementary blend providing all 9 essential amino acids your body needs, which targets the FAO 2013 adult reference pattern for high quality protein, an established reference pattern for evaluating protein quality (7). As recent research in The Journal of Nutrition (2024) showed, complementary protein blends stimulate muscle protein synthesis comparably to complete proteins alone when total protein intake is adequate (8).


The bottom line: Focus on hitting your total protein targets (100+ grams for most adults) and make sure you're getting a complete amino acid profile. Pure Genius Protein's thoughtful blend helps you do both while providing the specific benefits of collagen peptides for skin, joints, and connective tissue—plus the glycine most diets are missing.

Sources:

1. Mishti Khatri et al., "The Effects of Collagen Peptide Supplementation on Body Composition, Collagen Synthesis, and Recovery from Joint Injury and Exercise: A Systematic Review," Amino Acids 53, no. 10 (2021): 1493–1506.

2. Clark KL, et al. 24-Week study on the use of collagen hydrolysate as a dietary supplement in athletes with activity-related joint pain. Curr Med Res Opin. 2008 May;24(5):1485–96.

3. McAlindon TE, et al. Change in knee osteoarthritis cartilage detected by delayed gadolinium enhanced magnetic resonance imaging following treatment with collagen hydrolysate: a pilot randomized controlled trial. Osteoarthritis Cartilage. 2011 Apr;19(4):399–405.

4. Bischof K, et al. Impact of Collagen Peptide Supplementation in Combination with Long-Term Physical Training on Strength, Musculotendinous Remodeling, Functional Recovery, and Body Composition in Healthy Adults: A Systematic Review with Meta-analysis. Sports Med. 2024 Nov;54(11):2865-2888.

5. U.S. Department of Health and Human Services and U.S. Department of Agriculture, Dietary Guidelines for Americans, 2025–2030 (Washington, DC: USDA, 2025).

6. Enrique Meléndez-Hevia et al., "A Weak Link in Metabolism: The Metabolic Capacity for Glycine Biosynthesis Does Not Satisfy the Need for Collagen Synthesis," Journal of Biosciences 34, no. 6 (December 2009): 853–72

7. Food and Agriculture Organization of the United Nations, Dietary Protein Quality Evaluation in Human Nutrition: Report of an FAO Expert Consultation, FAO Food and Nutrition Paper 92 (Rome: FAO, 2013).

8. Emily J. Arentson-Lantz et al., "Meals Containing Equivalent Total Protein from Foods Providing Complete, Complementary, or Incomplete Essential Amino Acid Profiles do not Differentially Affect 24-h Skeletal Muscle Protein Synthesis in Healthy, Middle-Aged Women," The Journal of Nutrition 154, no. 12 (December 2024): 3626–38.

Beta-lactoglobulin (BLG) is one of the proteins found within whey. It comprises over 50% of the whey protein fraction and is incredibly rich in muscle-building BCAAs, especially leucine—which is why we chose it as the foundation of Pure Genius Protein.


Current sourcing: Our BLG protein is sourced from Europe and held to exceptionally high standards. Our current supplier derives the BLG from whey that meets European infant-nutrition quality standards, which are among the strictest quality regulations in the world. This results in a sports-grade BLG that's pure, clean, and optimized for nutritional quality.


Future innovation: We're always searching for the best sources of BLG, and we're actively exploring next-generation options with our scientific advisory board. One promising avenue is precision-fermented BLG, which uses fermentation technology to produce bio-identical protein without cows in the process. This approach could deliver the same high-quality BLG with a significantly smaller environmental footprint—aligning with our commitment to both performance and sustainability. As these technologies mature and meet our quality standards, we'll continue to evaluate them as potential sources for Pure Genius Protein.

Anytime you want one. People love it first thing in the mornings, between meetings, after school, during workouts, in the middle of a long shift, travel days, or before bed if you realized you didn't get enough protein in.

And, if you're someone who is trying to build more muscle, its fast-absorbing formula makes it particularly beneficial around your workout window for optimal muscle support.

You can. A lot of people do, especially on busy days or when you're trying to increase your protein intake. Your individual needs depend on your body, goals, health, and weight, and experts recommend a balanced diet from lots of different sources of protein. So if you're unsure what's right for you, check with your healthcare provider.

Your choice! Pure Genius Protein is delicious - whether you want to drink it in one gulp or a few sips, it tastes great either way.

No! Pure Genius Protein is delicious on its own...but! it is a fantastic addition to any beverage you want to add it to. It has a bright fruity flavor so a lot of people love adding it to water, sparkling water, iced tea, smoothies, or anything that would taste great with a little hint of fruit. In the summer, freezing it with water or yogurt makes for a great protein popsicle.

Yes. Protein isn't a "gym thing." It's a life thing. Your body uses protein all day long to support muscle, strength, and healthy aging—whether you're lifting weights, lying on a couch, or sitting at a desk. Pure Genius Protein is for anyone who wants an easy way to get more protein in, especially on busy days.

No. Pure Genius Protein is shelf-stable for up to two years and does not require refrigeration before opening. That said, it tastes really good chilled.

No. There's no caffeine and no stimulants, so you can drink it any time of day.

It tastes similar to drinking juice. It's light and has a watery consistency. Unlike almost every other protein source available today, Pure Genius Protein is not chalky or bloating. It is the consistency of water and tastes really great. In fact, people are shocked by how good it tastes when they first try it.

Most people find Pure Genius Protein less bloaty than the typical protein shake. Here's why: a lot of "protein bloat" comes from big, heavy shakes that use cheaper protein blends and need tons of liquid. Pure Genius uses a highly filtered whey isolate (BLG) in a small amount of liquid, so you're getting the protein without the giant volume. And a lot of bars are filled with fiber, and while fiber is important, the amount of it in a lot of bars makes it sit like a brick in your stomach.

Yes. Pure Genius Protein is keto-friendly with 0g sugar and 2g carbs.

Yes. Pure Genius Protein meets the requirements to be labeled gluten-free and contains no gluten-containing grains. Like many products, it's manufactured in a facility that also processes wheat, and reasonable precautions are taken to help prevent cross-contamination. We also periodically undergo third party testing to confirm compliance regarding our gluten-free status.

While generally safe for healthy adults, children and pregnant or nursing women should consult with a healthcare professional before adding any new supplement to their diet.