FAQ

Pure Genius Protein is a nutrition company built around one mission: making healthy decisions easier. Its first product is a protein shot containing 23 grams of high quality protein with all essential amino acids in a TSA-friendly 3.38 fl oz bottle designed for busy schedules, travel, long shifts, low appetite days, and everything in between.

Pure Genius Protein shots are 100 calories, zero sugar, zero fat, shelf-stable, lactose- and gluten-free, with no artificial flavors or sweeteners. It has a surprising, fruit-forward flavor, zero chalkiness, and tastes just like drinking juice. Co-founded by Mel Robbins, Pure Genius Protein is designed to make getting high-quality protein on the go more convenient and accessible for real life.

Yes, Mel Robbins joined Pure Genius Protein a year ago, in early 2025, and has been deeply involved throughout every step of the product development. She has also hand-picked the founding scientific advisory team of world-class physicians specializing in nutrition, longevity, weight loss, and hormonal health.

The reason Mel Robbins got involved is personal. For two years, Mel heard the same message from medical and nutritional experts on her #1 ranked podcast: protein is critical for strength, healthy aging, energy, weight loss, and hormone balance, yet Mel learned from the experts that most women are under‑eating protein by about 50%.

Like her listeners, Mel tried to follow the advice and get more protein and ran into the same wall millions of people hit: real life. Busy mornings. Back-to-back meetings. Travel. No time to meal prep. A packed schedule that made getting enough protein every day seem impossible.

She looked for a convenient, tasty way to get more high-quality protein on the go and couldn't find it, so Mel began working with medical and nutritional experts to create something that wasn't just another chalky shake, dense bar, oversized bottle, or complicated routine. The result is Pure Genius Protein.

It's the single most convenient, delicious, and high quality protein source you can find on the go. It requires no refrigeration, no mixing, and at just 3.38 fl oz, you get the fuel you need with zero bloat. 92% of the calories in the shot come from protein, making it one of the highest impact, low calorie protein options available today. It tastes like juice and is pocket sized, meaning you can take it everywhere you go.

Each Pure Genius Protein bottle has 23 grams of protein. It's made from a blend of whey protein (Beta-lactoglobulin - BLG) and fortified bovine collagen. It's designed to be a high-quality protein option in a small, easy-to-drink bottle.

We use a form of whey protein, Beta-lactoglobulin - BLG, that dissolves really well in water, so we don't need a lot of liquid to deliver a full dose of protein. We also spent more than a year working on the formulation and the taste with world-renowned experts to get it right. It's not an easy thing to do, which is why we are the first to have figured out how to create something so innovative, helpful, and nutritious.

Whey protein is protein that comes from milk. Whey protein itself is made up of several types of proteins, as each has its own unique properties.

Beta-lactoglobulin (BLG) is one of these types of protein found in whey, and makes up about half of whey protein. The reason why BLG is so important is because it is rich in necessary amino acids for health.

Pure Genius Protein is made with BLG because it is known for its high nutritional value and rich profile of essential amino acids.

The benefits of consuming high quality protein have been researched extensively. Pure Genius Protein is an easy, simple, and delicious way to get enough protein everyday when life is busy, you have no appetite, or time to cook.

It doesn't replace all the amazing whole food protein options that are available - rather it works right alongside beef, chicken, peas, hemp, protein powders, bars, and everything you may be consuming.

A high impact protein is a protein that has both all the amino acids you need, and does not have a ton of excess calories. We have all ordered the smoothie that tastes delicious but has 1000 calories. Pure Genius Protein is a 23g high quality protein source with all essential amino acids in just 100 calories and 92% of those calories come from protein and nothing else.

Yes. Pure Genius Protein is tested by independent labs as part of our quality and safety process, and will continue to be tested ongoingly as part of our quality and safety processes.

Yes - this is one of the reasons why we included fortified collagen in Pure Genius Protein. Our founding scientific advisor Dr. Amy Shah, MD specifically recommended the addition of collagen peptides because of the research-backed benefits for your hair, skin, and nails. So while you're getting 23 grams of high-quality protein for strength and energy, you're also getting collagen in the mix - which is a big win if you care about looking as good as you feel.

Anytime you want one. People love it first thing in the mornings, between meetings, after school, during workouts, in the middle of a long shift, travel days, or before bed if you realized you didn't get enough protein in.

And, if you're someone who is trying to build more muscle, its fast-absorbing formula makes it particularly beneficial around your workout window for optimal muscle support.

You can. A lot of people do, especially on busy days or when you're trying to increase your protein intake. Your individual needs depend on your body, goals, health, and weight, and experts recommend a balanced diet from lots of different sources of protein. So if you're unsure what's right for you, check with your healthcare provider.

Your choice! Pure Genius Protein is delicious - whether you want to drink it in one gulp or a few sips, it tastes great either way.

No! Pure Genius Protein is delicious on its own...but! it is a fantastic addition to any beverage you want to add it to. It has a bright fruity flavor so a lot of people love adding it to water, sparkling water, iced tea, smoothies, or anything that would taste great with a little hint of fruit. In the summer, freezing it with water or yogurt makes for a great protein popsicle.

Yes. Protein isn't a "gym thing." It's a life thing. Your body uses protein all day long to support muscle, strength, and healthy aging—whether you're lifting weights, lying on a couch, or sitting at a desk. Pure Genius Protein is for anyone who wants an easy way to get more protein in, especially on busy days.

No. Pure Genius Protein is shelf-stable for up to two years and does not require refrigeration before opening. That said, it tastes really good chilled.

No. There's no caffeine and no stimulants, so you can drink it any time of day.

There are no artificial sweeteners in Pure Genius Protein. It is sweetened with Stevia Leaf and Monk Fruit, which are both natural sweeteners.

It tastes similar to drinking juice. It's light and has a watery consistency. Unlike almost every other protein source available today, Pure Genius Protein is not chalky or bloating. It is the consistency of water and tastes really great. In fact, people are shocked by how good it tastes when they first try it.

Most people find Pure Genius Protein less bloaty than the typical protein shake. Here's why: a lot of "protein bloat" comes from big, heavy shakes that use cheaper protein blends and need tons of liquid. Pure Genius uses a highly filtered whey isolate (BLG) in a small amount of liquid, so you're getting the protein without the giant volume. And a lot of bars are filled with fiber, and while fiber is important, the amount of it in a lot of bars makes it sit like a brick in your stomach.

Yes. Pure Genius Protein is keto-friendly with 0g sugar and 2g carbs.

Yes. Pure Genius Protein meets the requirements to be labeled gluten-free and contains no gluten-containing grains. Like many products, it's manufactured in a facility that also processes wheat, and reasonable precautions are taken to help prevent cross-contamination. We also periodically undergo third party testing to confirm compliance regarding our gluten-free status.

Pure Genius Protein is made with whey protein (dairy-derived), so if you have a dairy allergy, it may not be for you. If you're lactose intolerant, Pure Genius is lactose-free, so many people who avoid lactose can tolerate it, but everyone's different, so listen to your body and check with your healthcare provider if you're unsure.

While generally safe for healthy adults, children and pregnant or nursing women should consult with a healthcare professional before adding any new supplement to their diet.