THE SCIENCE BEHIND THE GENIUS
Protein shots have been tried before, but they always fell far short of the mark. Either they were thick and clumpy or were low-quality protein, using only collagen with some fortification. For the first time ever, with Pure Genius, you get all the benefits of high-quality protein in a compact, delicious shot without compromise.
Our unique blend of BLG, Collagen Peptides, and amino acid fortification allows us to produce 23g of high-quality protein in a small 3.38oz shot that goes down more like juice and less like a thick shake. The Pure Genius protein shot achieves an amino acid profile superior to most protein products and even many animal proteins.
Whether you’re a pro athlete, GLP-1 user, or just want to age gracefully - learn more about how Pure Genius makes it easy to hit your protein goals.
The Blend
We use the cutting edge of protein science to create 23 grams of complete protein in a 3.4 oz bottle. Most protein powders require 12-16 oz per 20 grams of protein at a much thicker consistency – we do it with 4 times less volume.
Beta-Lactoglobulin (BLG)
- BLG is one of the proteins naturally found within whey protein. It's the leading one, composing over 50% of whey and serving as the key muscle-building component. This is our lead ingredient and the majority of our protein blend.
- BLG is higher in leucine and BCAAs than whey protein itself
- BLG is much less viscous than then whey protein as a whole which is what makes this entire product category possible (in a way that’s delicious and goes down easily)
Amino Fortified Collagen Complex
Our Amino Fortified Collagen Complex is a highly soluble form of protein that allows us to deliver on all three priorities: impeccable taste, high quality, and an accessible price point.
Protein Science
Protein is a vital nutrient that supports immune function, building and maintaining lean mass, supporting bone density, healthy aging, and much more.
While many Americans do meet the minimum RDA amount of protein, most fall far short of the optimal amount for the best health outcomes.
The Pure Genius protein shot is designed to easily fit your existing lifestyle in a convenient delicious format to make it easy to hit your protein goals.
How much protein should I consume?
- The current RDA for protein is 0.8 g/kg/day (~0.36 g per pound of body weight per day), set primarily from short-term nitrogen balance studies in minimally active, healthy adults and intended to prevent deficiency, not to define optimal intake for all outcomes or all sub-populations. https://pubmed.ncbi.nlm.nih.gov/26797090/
- A growing body of evidence suggests that many groups likely benefit from substantially higher protein intakes than this baseline—for example, older adults to help prevent sarcopenia and bone loss (often ≥1.0–1.2 g/kg/day), and even higher during illness or rehab (https://pmc.ncbi.nlm.nih.gov/articles/PMC4555150/) as well as people who regularly perform resistance or endurance training, where intakes of about 1.2–2.0 g/kg/day are consistently recommended to support muscle mass and performance. https://pubmed.ncbi.nlm.nih.gov/28642676/
- During aggressive weight loss—whether from traditional dieting or GLP-1–induced appetite suppression—higher protein intakes help mitigate loss of lean mass, which the 0.8 g/kg RDA was never designed to address. https://pmc.ncbi.nlm.nih.gov/articles/PMC5872778
- The latest systematic review recommends a daily protein intake of at least 0.72g / lb of bodyweight to ensure best strength and muscle building outcomes, which would amount to >= 122g of daily protein for an average 170g individual.
https://pmc.ncbi.nlm.nih.gov/articles/PMC8978023/
