The science behind Pure Genius Protein.
We work with leading physicians and researchers to make hitting your protein and fiber goals effortless — no powders, no prep, no compromise.

The healthy choice should be the easy one.
Most people struggle to meet their protein goals not from lack of commitment, but because existing products demand too much — meal prep, shaker bottles, chalky textures, melted bars. Those aren't just inconveniences; they're barriers.
So we flipped the script. Using research from our scientific advisory board, we built a protein solution that delivers real nutrition in minimal space, with the consistency of a light drink and the convenience that fits a day that never slows down.
The best protein is the protein you'll actually take. Pure Genius was built to make that effortless.
Not sure which one's right for you?
Dig into the science behind each.

Protein Shot
23g protein, 100 caloriesFor hitting your protein number, fast.

Protein + Fiber
20g protein, 5g fiber, 100 caloriesFor protein and the fiber you're probably missing.
Developed by doctors and scientists.
450+ clinicians share this on
FrontrowMD without compensation.
Dr. Eric Trexler, PhD
Duke, exercise science & nutrition
Eric Trexler is a Lecturing Fellow in the Department of Health, Wellness, and Physical Education and a Research Scholar in the Evolutionary Energetics & Ecology Laboratory. Eric received degrees in exercise science education (B.S.Ed, Ohio State University), exercise and sport science (M.A., UNC Chapel Hill), and human movement science (Ph.D., UNC Chapel Hill).
Dr. Amy Shah, MD
Physician, nutrition & hormone health
Dr. Amy Shah is a leading expert in the role nutrition plays in health, longevity, and hormone regulation. She has been in clinical practice for 22 years as a double-board certified medical doctor with specializations in nutrition, internal medicine, and immunology. She has a
degree in nutrition from Cornell University, completed her residency at Harvard University/Beth Israel Deaconess Medical Center, and her fellowship at Columbia University Medical Center. Dr. Shah is the author of two bestselling books about
nutrition, hormones, and lifestyle changes, and through her online education platform AmyMD, has helped millions of people to transform their health.
Jeff Karp, PhD
Biomedical engineer, MIT
Jeff Karp, PhD is a distinguished professor and among the world’s leading biomedical innovators and best selling author of LIT: Life Ignition Tools. Inspired by nature's ingenuity, he directs a lab dedicated to developing innovative medical technologies. Driven by a passion to improve patients' lives, his team has invented technologies that include a tissue glue that can seal holes inside a beating heart; targeted therapies for osteoarthritis, Crohn's disease, and brain disorders; 'smart needles' that automatically stop when they reach their target; a nasal spray that neutralizes pathogens; and immunotherapy approaches to annihilate cancer. He harnesses the power of failure, viewing setbacks not as obstacles, but as rocket fuel for
propelling his research and innovation forward. This philosophy has driven him
to continually push boundaries to publish over 175 peer-reviewed papers with over 40,000 citations. He has delivered 400 invited lectures and holds over 100 patents. He is a fellow of the National Academy of Inventors, Royal Society of Canada, the Royal Society of Chemistry, the American Institute for Medical and Biological Engineering, the Biomedical Engineering Society, and the Canadian Academy of Engineering. In addition to his research goals, Karp is dedicated to developing the careers of the next-generation bioengineers at the forefront of biomedical innovation. He was selected as the Outstanding Faculty Undergraduate Mentor among all faculty at MIT and he received the HST McMahon Mentoring award for being the top mentor of Harvard-MIT students.
Dr. Betsy Grunch, MD
Neurosurgeon, spine specialist
Dr. Betsy Grunch is a board-certified neurosurgeon who practices general neurosurgery, with a special interest in spine surgery. She was named by Castle Connolly as one of the top doctors in America in 2023, 2024, 2025 and 2026. Dr. Grunch travels across the country teaching other surgeons and healthcare professionals the latest, most innovative neurosurgical techniques along with the importance of brand building. She completed her residency and fellowship at Duke University Medical Center and millions know her online as @Ladyspinedoc, where her advice on spine health and pain relief has earned her over 192 million likes on TikTok alone.
Dr. Lucia Aronica, PhD
Stanford, epigenetics & nutrigenomics
Dr. Lucia Aronica is an Adjunct Professor at Stanford University School of Medicine with nearly two decades of research experience in epigenetics and nutrigenomics, specializing in how food actively programs your genes. Her research, featured in the 2024 Netflix documentary You Are What You Eat: A Twin Experiment, demonstrated that targeted dietary changes can reverse biological aging by up to two years in just eight weeks. She created Stanford's first courses in nutritional epigenetics and developed the Epinutrition framework, a clinical approach that treats food as biological information. A TEDx speaker, she presents to over 10,000 clinicians annually.
Dr. Judith Joseph, MD
Psychiatrist, researcher & author
Dr. Judith Joseph MD MBA is a board-certified psychiatrist, researcher and award-winning content creator who specializes in mental health for children and adults. She is a professor and instructor at several prestigious academic institutions.
Dr. Judith is the Principal Investigator at her own research lab in Manhattan, which conducted the first peer-reviewed clinical research study in high functioning depression in the world. Her lab has conducted over 130 clinical research studies in psychiatry and neurology. Her National Bestselling Book “High Functioning” published in April 2025 is based on her original research and is now published in over 20 countries and over 17 languages.
Dr. Judith’s social media advocacy and research earned her a Congressional Proclamation award from the US House of Representatives in 2023. Her focus is how to reclaim joy as a form of resilience and resistance no matter what your setting is
Third-party tested By

Every batch is verified for heavy metals, microbials, plastic chemicals, and glyphosate before it ships.
The standards we hold every shot to, no exceptions.
Sourcing premium ingredients
We source ingredients from trusted suppliers to ensure quality and purity, verified further by third-party testing of our final products.
Manufacturing excellence
Manufactured in FDA-registered facilities that hold rigorous food safety certifications such as FSSC 22000, requiring regular audits.
Continuous innovation
We consistently refine our formulations and manufacturing processes by incorporating cutting-edge research and industry best practices, guided by insights from our customers.
Dedicated support and service
Your experience matters to us. Our responsive support team stands ready to address any inquiries or concerns about our products and their performance.
Same standards, different jobs.
Find your perfect shot


Over 1.8k+ Satisfied Customers and Counting
Real people. Real results. Every day.
"No bloat since I switched."
Tastes like juice, not a chalky shake, and the bloating just stopped. 23g protein, 100 calories, gone before I'm even out the door.
STEPHANIE C.
"My pack stopped rattling with powder."
No scooping, no shaking, just grab and go before a hike. 23g protein that actually keeps up with me.
SARAH T.
"I know I'm not hitting my protein goals most days."
Watermelon berry, zero sugar, 100 calories, done in seconds. Perfect for busy moms who are always on the go.
Ali J.Frequently Asked Questions
How is this different from a protein shake?
A typical shake is 12-16oz, a blender and a 50/50 chance of feeling sluggish after. Pure Genius Protein is 3.38oz, 23g of protein and requires none of the production.
Is it right for me if I'm on a GLP-1?
Pure Genius Protein can be a great solution for patients on GLPs. It delivers 23g of high quality protein in 3.38 fl oz, which is a small volume that is easy for many people to tolerate when their appetite is reduced.
How much protein do I actually need per day?
Many adults benefit from 0.7-1g of protein per pound of body weight per day spread across meals.
Why does protein matter more as we age?
After 40, we lose muscle faster than we build it. Higher protein intake and leucine specifically help preserve lean mass.
How is the protein content verified?
Every batch is independently tested by Light Labs — protein content, heavy metals, microplastics, and contaminants.

Build your bundle.
Mix Protein and Protein + Fiber into one subscription — your protein, your fiber, your way. as low as 3$ per shot.
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