The science behind Pure Genius Protein.

We work with leading physicians and researchers to make hitting your protein and fiber goals effortless — no powders, no prep, no compromise.

The healthy choice should be the easy one.

Most people struggle to meet their protein goals not from lack of commitment, but because existing products demand too much — meal prep, shaker bottles, chalky textures, melted bars. Those aren't just inconveniences; they're barriers.

So we flipped the script. Using research from our scientific advisory board, we built a protein solution that delivers real nutrition in minimal space, with the consistency of a light drink and the convenience that fits a day that never slows down.

The best protein is the protein you'll actually take. Pure Genius was built to make that effortless.

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Not sure which one's right for you?

Dig into the science behind each.

Protein Shot
BESTSELLER

Protein Shot

23g protein, 100 calories

For hitting your protein number, fast.

BEST FOR:
ATHLETICSRECOVERY
92%of calories from protein
100calnothing more
7.5gcollagen for recovery
0gsugar & fat
See the science →
Protein + Fiber
NEW

Protein + Fiber

20g protein, 5g fiber, 100 calories

For protein and the fiber you're probably missing.

BEST FOR:
GENERAL NUTRITIONGUT HEALTH
80%of calories from protein
100calnothing more
5gfiber for gut health
0gsugar & fat
See the science →
Our scientific advisory board

Developed by doctors and scientists.

Physicians and researchers reviewed our formula, our claims and the science behind our product.

450+ clinicians share this on
FrontrowMD without compensation.

ISO 17025 accredited

Third-party tested By

Every batch is verified for heavy metals, microbials, plastic chemicals, and glyphosate before it ships.

Tested for:
Heavy metalsPlastic chemicalsPesticidesContaminantsGluten

The standards we hold every shot to, no exceptions.

Sourcing premium ingredients

We source ingredients from trusted suppliers to ensure quality and purity, verified further by third-party testing of our final products.

Manufacturing excellence

Manufactured in FDA-registered facilities that hold rigorous food safety certifications such as FSSC 22000, requiring regular audits.

Continuous innovation

We consistently refine our formulations and manufacturing processes by incorporating cutting-edge research and industry best practices, guided by insights from our customers.

Dedicated support and service

Your experience matters to us. Our responsive support team stands ready to address any inquiries or concerns about our products and their performance.

20-23g protein per shot
100 calories, nothing more
0g Sugar · Fat
80-92% of calories from protein
No artificial sweeteners
Third-party tested

Same standards, different jobs.

Find your perfect shot

Nutrition per shot
Protein
23g
20g
Fiber
–
5g
Calories
100
100
Sugar
0g
0g
Fat
0g
0g
Gluten
0g
0g
Volume
3.38 fl oz
3.38 fl oz
Ingredients quality
Protein source
2/3 BLG, 1/3 hydrolyzed collagen + L-Histidine, L-Valine, L-Tyrosine
2/3 BLG, 1/3 hydrolyzed collagen + L-Histidine, L-Valine, L-Tyrosine
Fiber source
–
Soluble tapioca fiber
Sweeteners
Monkfruit & stevia
Monkfruit & stevia
Artificial Flavors
No artificial flavors
No artificial flavors
Artificial Sweeteners
No artificial sweeteners
No artificial sweeteners
Artificial Dyes
No artificial dyes
No artificial dyes
Protein quality
Leucine
2.4g
2.1g
BCAAs
4.6g
4g
EAAs
9.5g
8.2g
Flavors
Watermelon Berry, Pink Lemonade, Lemon Lime, Blueberry Lemonade, Strawberry Guava, Pineapple
Mango Banana, Orange Blast
Best for
Hitting your protein number, fast
Protein and the fiber you're probably missing

Want both? Build your bundle.

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Rated 4.4/5 by over 1.8k+ customers

Over 1.8k+ Satisfied Customers and Counting

Real people. Real results. Every day.

STEPHANIE C.
EASY DAILY HABIT

"No bloat since I switched."

Tastes like juice, not a chalky shake, and the bloating just stopped. 23g protein, 100 calories, gone before I'm even out the door.

STEPHANIE C.
SARAH T.
ON THE TRAIL

"My pack stopped rattling with powder."

No scooping, no shaking, just grab and go before a hike. 23g protein that actually keeps up with me.

SARAH T.
Ali J.
ALWAYS ON THE GO

"I know I'm not hitting my protein goals most days."

Watermelon berry, zero sugar, 100 calories, done in seconds. Perfect for busy moms who are always on the go.

Ali J.

Frequently Asked Questions

How is this different from a protein shake?

A typical shake is 12-16oz, a blender and a 50/50 chance of feeling sluggish after. Pure Genius Protein is 3.38oz, 23g of protein and requires none of the production.

Is it right for me if I'm on a GLP-1?

Pure Genius Protein can be a great solution for patients on GLPs. It delivers 23g of high quality protein in 3.38 fl oz, which is a small volume that is easy for many people to tolerate when their appetite is reduced.

How much protein do I actually need per day?

Many adults benefit from 0.7-1g of protein per pound of body weight per day spread across meals.

Why does protein matter more as we age?

After 40, we lose muscle faster than we build it. Higher protein intake and leucine specifically help preserve lean mass.

How is the protein content verified?

Every batch is independently tested by Light Labs — protein content, heavy metals, microplastics, and contaminants.

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Frequently Asked Questions
Rated 4.4/5 by over 1.8k+ customers

Build your bundle.

Mix Protein and Protein + Fiber into one subscription — your protein, your fiber, your way. as low as 3$ per shot.

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