Shot day and the day after
Your appetite is at its lowest. Get your protein in before you inject.
Your appetite dropped. Your protein dropped with it. As much as 40% of GLP-1 weight loss can come from lean mass, not fat.
Pure Genius is 23g of complete protein in 3.38 ounces, small enough to finish on the days you can barely eat.
GLP-1 medications work by reducing appetite. That's the goal. But less food means less protein, and without enough protein during rapid weight loss your body breaks down muscle alongside fat. That means less strength, less energy, and weight that's harder to keep off once you stop. To preserve lean mass, clinicians point to 1.2 to 1.6g of protein per kg of body weight per day. Most people on a GLP-1 aren't close. When half a chicken breast feels like too much, that's not a willpower problem. It's a volume problem. That's the gap Pure Genius was built to close.
As much as 40% of the weight you lose on a GLP-1 can be lean mass, not fat. Protein helps protect it. Each shot is 23g of complete protein, which means all nine essential amino acids your body can't make on its own. That's what makes it usable for muscle.
Why leucine: Leucine is the amino acid that signals your body to build and repair muscle. Pure Genius uses beta-lactoglobulin, the most leucine-rich part of whey, so each shot carries 2.4g. That's more per gram of protein than chicken breast, beef, or salmon.
23G of protein in 3.38 fl oz. That's it. Most ready-to-drink shakes need 11 to 14 oz to deliver the same protein. When your stomach can't handle volume, this matters.
“I absolutely love how I feel like I haven't consumed anything at all after drinking these. I have no problem downing the whole 3 ounces, unlike protein shakes that make me feel so full I can't finish them.”
GLP-1 medications can leave your stomach sensitive, especially in the first weeks or after a dose increase. Most protein sources make it worse. Shakes sit heavy. Bars are too dense to finish. Pure Genius drinks like juice: no thickness, no bloat, nothing sitting there afterward. Three sips. Done.
“They help me by not adding too much to my stomach which makes me feel ill, as I have gastroparesis. I used to avoid food in the morning so that I could try to get things done before eating any food, which always made me feel sick.”
On a GLP-1 you're eating a fraction of what you used to, and protein is usually the first thing to fall short. Coming up short day after day is what puts your muscle at risk. 23g in the morning, before the day gets away from you, with zero sugar so there's nothing to crash from.
“When I'm crashing or have the hunger shakes or start my day too early to think about breakfast, I take one of these babies and I'm on my way.”
Unlike other protein sources like shakes, bars, and meat, Pure Genius is only 100 calories. 92% of those calories come from protein, making it the most efficient way to get 23g.
Busy days throw us off. It's not your willpower, it's the choices you have. Pure Genius doesn't need to be refrigerated, blended, or shaken. Grab it and go, or keep some on-hand for a quick protein boost.
Thinning hair is one of the side effects nobody warns you about. It's usually triggered by the rapid weight loss itself. Your body is rebuilding hair, skin, and nails through a period of real stress, and it needs material to do it. Every shot carries 23g of complete protein plus 7.5g of hydrolyzed collagen peptides, a source of glycine and proline that help support skin elasticity, joint comfort, and connective tissue.
“Over the last 3 years I have lost 220 pounds. and have 60 more pounds to go. Throughout this journey I have constantly struggled to reach my protein goals, even causing hair and muscle loss. All too often, I am either not hungry, or I am hungry but for something like fruits or vegetables with little to no protein. And I definitely don't want just another one of those thick, chalky protien shakes that make me feel we”
“Protein is life. Muscle, bone, skin, hair, and nails are built from protein. It is the most essential macronutrient. Meeting protein needs isn't easy, especially for those on GLP-1 medications or women in midlife. Pure Genius Protein helps my patients reach their recommended intake when it matters most.” - Dr. Rocío Salas-Whalen, MD
450+ clinicians share this on FrontrowMD without compensation.
*Recommended by Dr. Rocío Salas-Whalen, MD, author of Weightless: A Doctor's Guide to GLP-1 Medications
You're putting real money and real effort into this. Weight is harder to keep off once you stop if you gave up muscle along the way. The protein you put in now is the strength you'll keep after the medication.
How GLP-1 users actually use it
Your appetite is at its lowest. Get your protein in before you inject.
Your hard days start over. Keep a few on hand.
One in the morning, before the day gets away from you.
Real people. Real results. Every day.
*Pure Genius undergoes independent third-party testing for heavy metals, pesticides, microplastics, and contaminants. Results available at puregeniusprotein.com.
EASY DAILY HABIT
“Registered Dietitian recommends this to all her clients”
Great product for those on GLP-1 medications or women of peri/ menopause age who need extra protein. It’s so easy and convenient to travel with too.
Juliana V. M. R.
Down 220 LBS
“These are FANTASTIC!!! Don’t hesitate, get yours today!!!”
Over the last 3 years I have lost 220 pounds. and have 60 more pounds to go. Throughout this journey I have constantly struggled to reach my protein goals, even causing hair and muscle loss. View more.
MaryBrooke W.
TASTE
“The perfect side kick”
This is exactly how I get my protein every morning when I first wake up or if I need a protein boost during the day. Obsessed with this being part of my routine! Tastes amazing and love that its not alot of liquid to consume.
Jessica B.