23G PROTEIN · 100 CALORIES
Pure Genius Is the Viral Protein Hack Mel Robbins Swears By
23g of high-quality protein in a 3.38 fl oz shot. Zero sugar, zero fat, 100 calories. Twist, sip, done.
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23g of complete protein
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Tastes like juice
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100 calories, zero sugar, zero fat
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Developed with doctors
Mel Robbins, Co-Founder of Pure Genius Protein
23g protein
no sugar
no fat
100 cals
Just 3.38 fl. oz
Built to win every comparison.
The protein 450+ clinicians actually recommend.
Clinicians’ Choice
435 clinicians share this on FrontrowMD without compensation. Learn more
““Protein is life. Muscle, bone, skin, hair, and nails are built from protein—it’s the most essential macronutrient. Meeting protein needs isn’t easy, especially for those on GLP-1 medications or women in midlife. Pure Genius Protein helps my patients reach their recommended intake when it matters most.””
Recommended By:Dr. Amy Shah, MDDouble-board-certified physician with degrees in immunology and nutrition
"I spend so much time educating people about protein's critical role in their health — energy, muscle, longevity. But once they understand the need, finding convenient, quality sources becomes the real obstacle. Knowledge without accessible solutions doesn't help. That's what we're changing."
Recommended By:Dr. Rocío Salas-Whalen, MDRenowned physician specializing in endocrinology, obesity medicine, and bestselling author of Weightless: A Doctor's Guide to GLP-1 Medications.
"Protein is life. Muscle, bone, skin, hair, and nails are built from protein—it's the most essential macronutrient. Meeting protein needs isn't easy, especially for those on GLP-1 medications or women in midlife. Pure Genius Protein helps my patients reach their recommended intake when it matters most."
Recommended By:Dr. Betsy Grunch, MDRenowned board-certified neurosurgeon who specializes in spinal surgery and emergency surgery for brain and spine injuries.
“From losing 80 pounds myself to caring for my patients, my kids, and my mother—I see the same struggle everywhere: people know they need protein for strength, healing, and weight loss, but life makes it difficult. Adequate nutrition shouldn’t require perfect circumstances.”
Supported by ResearchDr. Jeff Karp, PhDA leading biomedical innovator with 40,000 academic citations.
"As I turned 50, protein wasn’t a focus for me. When I finally started paying attention to it, I built muscle faster than I ever had before. The science shows that muscle loss accelerates with age and that it becomes increasingly more difficult to rebuild strength. That makes protein essential to healthy aging so I can keep doing the things I love."
Recommended By:Dr. Judith Joseph M.D., M.B.ABoard Certified Psychiatrist, Researcher and Best Selling Author
"Living healthier and longer is not sustainable without truly understanding the science of your happiness. There is only one you and there will only ever be one you, so take the time to understand where you are losing your joy so that you can reclaim it. Many people lose joy because they are not taking care of their bodies and brains and reclaiming your joy through better health and better nutrients is a powerful way to unlock your hidden potential."
Recommended By:Dr. Lucia Aronica, PhDLecturer at Stanford University School of Medicine with nearly two decades of research experience in Epigenetics and Nutrigenomics
"My mother is 85 and still fully herself - sharp, joyful, and independent. As a scientist, I know that does not happen by accident. Protein is the structural foundation of everything we are built from. As we age, our bodies become less efficient at using the protein we eat, precisely when we need it most. Most people are unknowingly starving their cells of the one nutrient that keeps them resilient, functional, and alive in the fullest sense."
What people are saying about Pure Genius Protein
Upgrade Your Protein
Finally, a protein that fits into your busy schedule.
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23g of whey +
collagen proteinFor a nutritionally complete protein. This includes all essential amino acids, including leucine, which is critical for muscle growth and repair.
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100 calories,
no hidden sugar or fatYour protein shakes could have up to 23g of sugar and upwards of 300 calories. Every Pure Genius flavor is only 100 calories per bottle, with no sugar or fat.
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Created with experts
Including leading scientific, medical, and nutritional advisors.
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No prep, no mess
Just open and enjoy. It takes seconds. And there’s no refrigeration required so they’re perfect for busy days.
Why Pure Genius beats
the alternatives.
More protein. Fewer calories: Pure Genius packs in more protein than protein bars in less than half the calories. Without the hidden sugar, fat, and carb load that comes with most bars.
Built for busy lives: Powders are messy; bars melt and get crushed. Pure Genius doesn’t need any prep, no refrigeration, in seconds you’ll be 23g closer to your protein goals.
Calories
Protein
Sugar
Fat
Ready to drink
100
23g
0g
0g
Yes
Avg. Protein Bar
200+
20g
5g
7g
–
Avg. Powder
123
23g
1g
1g
No
Over 1,000+ Satisfied Customers and Counting
Real people. Real results. Every day.
*Pure Genius undergoes independent third-party testing for heavy metals, pesticides, microplastics, and contaminants. Results available at puregeniusprotein.com.
EASY DAILY HABIT
“Done before my coffee’s even brewed.”
No blender, no cleanup. Three seconds and I’ve hit my protein. 60 days in — I notice the difference.
STEPHANIE C.
GLP-1 Support
“Finally hitting my protein on Ozempic.”
Can’t stomach big shakes anymore. This is 3oz. I barely notice I’m drinking it — and my numbers have never been better.
SARAH T.
TASTE
“Tastes like juice. Works like protein.”
Kept waiting for the aftertaste or the bloat. Neither came. The blueberry lemonade is dangerous.
DANA R.
Total 5 star reviews: 1.4k Total 4 star reviews: 210 Total 3 star reviews: 130 Total 2 star reviews: 73 Total 1 star reviews: 130
83%would recommend this product
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1,946 reviews
- SAStacey A.Verified BuyerRated 5 out of 5 stars22 seconds agoTaste Great!
The pineapple was delicious!
- MGMichele G.Verified BuyerRated 5 out of 5 stars6 hours agoBerry Delicious
Watermelon berry is the best flavor so far, the flavor makes me want to drink more than one!
- RPRobert P.Verified BuyerRated 5 out of 5 starsYesterdayCame for the macros, stayed for the taste
Bought thinking it would be the best way to get protein at low cal without too much liquid (it was) but ended up loving the taste just as much!
- DGdavid G.Verified BuyerRated 5 out of 5 starsYesterdayBomb
Love this product
- CPChristine P.Verified BuyerRated 5 out of 5 stars3 days agoPink lemonade
Love the small travel friendly size! Taste is spot on, and no bad aftertaste!
