No secrets. Just the ingredients and why they're here.
View Full Nutrition Label →Reviewed and formulated with a world-class group of scientists and doctors.
Whey Protein (Beta-Lactoglobulin)Primary protein source
Beta-Lactoglobulin isn't just "whey protein" — it's the single most powerful fraction in it. This is the piece richest in leucine, the amino acid that acts like a switch for muscle protein synthesis, and it makes up roughly two-thirds of our entire protein blend. When your body needs to kick-start muscle repair fast, this is what does the heavy lifting.
FiberSMART® Soluable Tapioca FiberDigestive & gut support
FiberSMART is a soluble prebiotic fiber derived from tapioca, chosen specifically for its tolerability — it delivers the benefits of fiber without the bloating and discomfort other fibers are known for. Once it reaches your gut, it acts as fuel for your beneficial bacteria, helping them thrive and produce the short-chain fatty acids that keep your gut lining healthy and your digestion running smoothly. A well-fed gut does more than digest — it plays a role in supporting immunity and metabolic health.
Bovine Collagen PeptidesJoint, skin & connective tissue support
Collagen is the most abundant protein in the body — the structural foundation of your joints, tendons, skin, and connective tissue. But starting in your 30s, your body produces less of it every year. That’s why bovine collagen peptides make up one third of our protein blend. The result is a protein that does double duty: hitting your daily protein target while supporting joint health and skin elasticity.
Essential Amino AcidsL-Histidine · L-Valine · L-Tyrosine · Enhances the amino acid profile
Our base blend of BLG and Collagen already delivers a high quality protein, but we’ve taken it one step further. We fortify our blend with additional L-Histidine, L-Valine, and L-Tyrosine to ensure we have one of the highest quality protein sources on the market. Pure Genius delivers comparable EAAs but notably more Leucine and BCAAs per gram of protein compared to ground beef, chicken breast, and salmon.
Monkfruit & Stevia Leaf ExtractZero-sugar sweetener blend. No blood sugar spike.
Monkfruit and stevia are the two sweeteners our scientific advisors approved — specifically because they deliver clean sweetness without spiking blood sugar or adding empty calories. No aspartame, no sucralose, no acesulfame potassium. Just two safe, natural, plant-derived sweeteners that deliver just the right amount of sweetness. The result is a shot that tastes like something you'd choose — not something you're pushing through.
20g protein per shot
100 calories, nothing more
0g fat
5g of fiber per shot
No artificial sweeteners
Third-party tested*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Full ingredient list available on label.
View Full Nutrition Label →Why Pure Genius beats the alternatives.
More protein and fiber. Fewer calories.
The average protein bar has a whopping 210 calories to only deliver 20g of protein. Pure Genius Protein + Fiber deliver 20g of protein and 5g fiber in just 100 calories. That's the same amount of protein in less than half the calories without the sugar, fat or carb load that comes in most bars.
Built for muscle and gut health.
Leucine signals your muscles to rebuild. Pure Genius Protein + Fiber is rich in it. The added fiber does its own work, supporting regularity and a healthy gut, so the benefits don't stop at muscle. 20g of protein, 5g of fiber, 3.38 fl oz.
Built for busy lives
Protein powder means a shaker bottle, water, two minutes of mixing, and something to clean afterward. A bar means 210 calories and 7g of fat you didn't ask for. Pure Genius Protein + Fiber is 3.38 fl oz, ready to drink. No prep. No cleanup. No trade-offs.
Meet our Clinicians Board
Dr. Eric Trexler, PhD
Duke, exercise science & nutrition
Eric Trexler is a Lecturing Fellow in the Department of Health, Wellness, and Physical Education and a Research Scholar in the Evolutionary Energetics & Ecology Laboratory. Eric received degrees in exercise science education (B.S.Ed, Ohio State University), exercise and sport science (M.A., UNC Chapel Hill), and human movement science (Ph.D., UNC Chapel Hill).
Dr. Amy Shah, MD
Physician, nutrition & hormone health
Dr. Amy Shah is a leading expert in the role nutrition plays in health, longevity, and hormone regulation. She has been in clinical practice for 22 years as a double-board certified medical doctor with specializations in nutrition, internal medicine, and immunology. She has a
degree in nutrition from Cornell University, completed her residency at Harvard University/Beth Israel Deaconess Medical Center, and her fellowship at Columbia University Medical Center. Dr. Shah is the author of two bestselling books about
nutrition, hormones, and lifestyle changes, and through her online education platform AmyMD, has helped millions of people to transform their health.
Jeff Karp, PhD
Biomedical engineer, MIT
Jeff Karp, PhD is a distinguished professor and among the world’s leading biomedical innovators and best selling author of LIT: Life Ignition Tools. Inspired by nature's ingenuity, he directs a lab dedicated to developing innovative medical technologies. Driven by a passion to improve patients' lives, his team has invented technologies that include a tissue glue that can seal holes inside a beating heart; targeted therapies for osteoarthritis, Crohn's disease, and brain disorders; 'smart needles' that automatically stop when they reach their target; a nasal spray that neutralizes pathogens; and immunotherapy approaches to annihilate cancer. He harnesses the power of failure, viewing setbacks not as obstacles, but as rocket fuel for
propelling his research and innovation forward. This philosophy has driven him
to continually push boundaries to publish over 175 peer-reviewed papers with over 40,000 citations. He has delivered 400 invited lectures and holds over 100 patents. He is a fellow of the National Academy of Inventors, Royal Society of Canada, the Royal Society of Chemistry, the American Institute for Medical and Biological Engineering, the Biomedical Engineering Society, and the Canadian Academy of Engineering. In addition to his research goals, Karp is dedicated to developing the careers of the next-generation bioengineers at the forefront of biomedical innovation. He was selected as the Outstanding Faculty Undergraduate Mentor among all faculty at MIT and he received the HST McMahon Mentoring award for being the top mentor of Harvard-MIT students.
Dr. Betsy Grunch, MD
Neurosurgeon, spine specialist
Dr. Betsy Grunch is a board-certified neurosurgeon who practices general neurosurgery, with a special interest in spine surgery. She was named by Castle Connolly as one of the top doctors in America in 2023, 2024, 2025 and 2026. Dr. Grunch travels across the country teaching other surgeons and healthcare professionals the latest, most innovative neurosurgical techniques along with the importance of brand building. She completed her residency and fellowship at Duke University Medical Center and millions know her online as @Ladyspinedoc, where her advice on spine health and pain relief has earned her over 192 million likes on TikTok alone.
Dr. Salas-Whalen, MD
Endocrinologist, GLP-1 specialist
Dr. Rocío Salas-Whalen is an endocrinologist and obesity medicine specialist, widely recognized as one of the earliest adopters of GLP-1 therapies in the United States. With over 15 years of experience treating thousands of patients, she has helped redefine obesity care, moving the conversation from willpower to science, and from stigma to empowerment. In her practice, Dr. Salas-Whalen combines cutting-edge metabolic science with compassionate, individualized care, with a particular expertise in helping women navigate menopause with strength, clarity, and vitality through evidence-based
hormone therapy, metabolic optimization, and lifestyle tools. She completed a fellowship in Endocrinology, Diabetes, and Metabolism at University of Maryland and was a research fellow in Obesity Surgery at John Hopkins University. She is also the author of the nationally bestselling book Weightless: A Doctor's Guide to GLP-1 Medications.
Dr. Lucia Aronica, PhD
Stanford, epigenetics & nutrigenomics
Dr. Lucia Aronica is an Adjunct Professor at Stanford University School of Medicine with nearly two decades of research experience in epigenetics and nutrigenomics, specializing in how food actively programs your genes. Her research, featured in the 2024 Netflix documentary You Are What You Eat: A Twin Experiment, demonstrated that targeted dietary changes can reverse biological aging by up to two years in just eight weeks. She created Stanford's first courses in nutritional epigenetics and developed the Epinutrition framework, a clinical approach that treats food as biological information. A TEDx speaker, she presents to over 10,000 clinicians annually.
Dr. Judith Joseph, MD
Psychiatrist, researcher & author
Dr. Judith Joseph MD MBA is a board-certified psychiatrist, researcher and award-winning content creator who specializes in mental health for children and adults. She is a professor and instructor at several prestigious academic institutions.
Dr. Judith is the Principal Investigator at her own research lab in Manhattan, which conducted the first peer-reviewed clinical research study in high functioning depression in the world. Her lab has conducted over 130 clinical research studies in psychiatry and neurology. Her National Bestselling Book “High Functioning” published in April 2025 is based on her original research and is now published in over 20 countries and over 17 languages.
Dr. Judith’s social media advocacy and research earned her a Congressional Proclamation award from the US House of Representatives in 2023. Her focus is how to reclaim joy as a form of resilience and resistance no matter what your setting is
20 grams of protein. 5 grams of fiber.
Pure Genius Protein + Fiber is unlike anything else in your fridge, gym bag, or medicine cabinet. It's a pocket-sized protein shot that delivers 20g of high-quality protein and 5g of fiber in a light, fruit-forward shot that tastes like juice.
No mixing. No shaker bottle. No bloating. No refrigeration needed. Just twist, drink, and move on with your day.
Third party tested.
We test every batch for heavy metals, microplastics, and contaminants. We formulate at 26g — above our 23g label claim.
Third-party tested — heavy metals, pesticides & microplastics
No artificial sweeteners, flavors, or dyes
Formulated without gluten, soy, and corn