With breakfast:
One in the morning, before the day gets away from you. It's the meal where protein runs shortest; now you can add 20g in seconds.
20G Protein . 5G Fiber
7 Reasons Why You Need Pure Genius Protein + Fiber Shot
Fiber is America’s most skipped nutrient. 95% of people don’t get enough. We created a protein + fiber shot to help you get 5g fiber and 20g protein in just one 3.38 oz shot.
23g protein
no sugar
no fat
100 cals
Just 3.38 fl. oz
Two big needs. One small shot.
Ask anyone what they should be eating more of, and you'll hear the same two answers: protein and fiber. Then life happens. Gritty protein and fiber powders turn washing blenders and shaker bottles into a part-time job. Produce goes bad in the drawer. The problem was never knowing what to do, it's that every option asks too much of a busy day. Pure Genius Protein + Fiber is the first shot that closes both gaps at once: 20g of protein and 5g of fiber in three ounces you can finish on the way out the door.
01
Most of us are short on fiber
95% of Americans don't get enough fiber.
The average American gets around 15g a day, but the target is 25 to 38g. Fiber is what keeps our system running: feeding a healthy gut, supporting digestion, steadying energy and fullness through the day. Each Pure Genius Protein + Fiber shot adds 5g of fiber. One or two a day gives you a head start on hitting your goal.
02
Front-load your protein
3/4 of your protein comes from lunch and dinner. Mornings get scraps.
Breakfast is a critical opportunity to give your body the protein it needs. The average morning protein is so low that even the top 10% of high protein breakfasts only contain 22g. Pure Genius Protein + Fiber puts 20g in before the day gets away from you.
03
Both nutrients, one shot
This is the first shot that closes both the protein and fiber gap at once.
Powders can give you protein or fiber, sometimes both, but they're gritty, chalky, and come with a blender to clean. Bars and shakes can cover both too, but they pile on calories to get there. Pure Genius Protein + Fiber is 20g of protein and 5g of fiber for just 100 calories. Simple, easy, ready to go. One small shot. Two big needs. Three sips.
04
Zero sugar. Zero fat. Zero gluten.
Most “easy” sources of fiber use added sugar. This doesn't.
Look at how most people try to get fiber when they're busy: gummies, juices, sweetened bars, most using added carbs and sugar for taste. We created something better. Fiber, protein, and 2 great flavors with no sugar.
5g fiber
20g protein
100 calories
0g sugar
05
Dissolves clean
If you've choked down a gritty fiber powder, you know why this matters.
Pure Genius Protein uses FiberSMART, a patented, easily tolerated soluble prebiotic fiber. It dissolves clean, leaving no grit or chalky texture. It’s also one of the most stomach-friendly supplementary fiber sources, as shown in randomized human trials. Fiber that feels like a chore doesn't become a habit. Fiber that goes down in three sips does.
06
Lifts you up, doesn't weigh you down
Light and refreshing. Not another heavy shake.
Most ways to get 20g of protein feel like a commitment: gritty powders that need to be mixed, a full sit-down meal. Pure Genius Protein + Fiber shots are tiny. Only 3.38 fluid ounces, light and refreshing, finished in seconds. Instead of weighing you down, which means this is a light start to your day or easy to drink on-the-go.
07
No fridge. No prep. No excuses.
Consistent protein + fiber. Every day, even the busy ones.
Powders and prep work kill consistency, ending habits before you get the benefits. ure Genius Protein + Fiber shots offer a consistent habit. It’s shelf-stable, no refrigeration required. Keep them in your gym bag, desk, by the door, in your car cup holder. When the healthy option is also the easiest one, it's the one that finally sticks.
Recommended By:Dr. Amy Shah, MDDouble-board-certified physician with degrees in immunology and nutrition
"I spend so much time educating people about protein's critical role in their health — energy, muscle, longevity. But once they understand the need, finding convenient, quality sources becomes the real obstacle. Knowledge without accessible solutions doesn't help. That's what we're changing."
Recommended By:Dr. Lucia Aronica, PhDLecturer at Stanford University School of Medicine with nearly two decades of research experience in Epigenetics and Nutrigenomics
"My mother is 85 and still fully herself - sharp, joyful, and independent. As a scientist, I know that does not happen by accident. Protein is the structural foundation of everything we are built from. As we age, our bodies become less efficient at using the protein we eat, precisely when we need it most. Most people are unknowingly starving their cells of the one nutrient that keeps them resilient, functional, and alive in the fullest sense."
Why Pure Genius beats the alternatives.
More protein and fiber. Fewer calories.
The average protein bar has a whopping 210 calories to only deliver 20g of protein. Pure Genius Protein + Fiber deliver 20g of protein and 5g fiber in just 100 calories. That's the same amount of protein in less than half the calories without the sugar, fat or carb load that comes in most bars.
Built for muscle and gut health.
Leucine signals your muscles to rebuild. Pure Genius Protein + Fiber is rich in it. The added fiber does its own work, supporting regularity and a healthy gut, so the benefits don't stop at muscle. 20g of protein, 5g of fiber, 3.38 fl oz.
Built for busy lives
Protein powder means a shaker bottle, water, two minutes of mixing, and something to clean afterward. A bar means 210 calories and 7g of fat you didn't ask for. Pure Genius Protein + Fiber is 3.38 fl oz, ready to drink. No prep. No cleanup. No trade-offs.
Our scientific advisory board
Meet our Clinicians Board
Physicians and researchers reviewed our formula, our claims and the science behind our product.
Dr. Eric Trexler, PhD
Duke, exercise science & nutrition
Eric Trexler is a Lecturing Fellow in the Department of Health, Wellness, and Physical Education and a Research Scholar in the Evolutionary Energetics & Ecology Laboratory. Eric received degrees in exercise science education (B.S.Ed, Ohio State University), exercise and sport science (M.A., UNC Chapel Hill), and human movement science (Ph.D., UNC Chapel Hill).
Dr. Amy Shah, MD
Physician, nutrition & hormone health
Dr. Amy Shah is a leading expert in the role nutrition plays in health, longevity, and hormone regulation. She has been in clinical practice for 22 years as a double-board certified medical doctor with specializations in nutrition, internal medicine, and immunology. She has a
degree in nutrition from Cornell University, completed her residency at Harvard University/Beth Israel Deaconess Medical Center, and her fellowship at Columbia University Medical Center. Dr. Shah is the author of two bestselling books about
nutrition, hormones, and lifestyle changes, and through her online education platform AmyMD, has helped millions of people to transform their health.
Jeff Karp, PhD
Biomedical engineer, MIT
Jeff Karp, PhD is a distinguished professor and among the world’s leading biomedical innovators and best selling author of LIT: Life Ignition Tools. Inspired by nature's ingenuity, he directs a lab dedicated to developing innovative medical technologies. Driven by a passion to improve patients' lives, his team has invented technologies that include a tissue glue that can seal holes inside a beating heart; targeted therapies for osteoarthritis, Crohn's disease, and brain disorders; 'smart needles' that automatically stop when they reach their target; a nasal spray that neutralizes pathogens; and immunotherapy approaches to annihilate cancer. He harnesses the power of failure, viewing setbacks not as obstacles, but as rocket fuel for
propelling his research and innovation forward. This philosophy has driven him
to continually push boundaries to publish over 175 peer-reviewed papers with over 40,000 citations. He has delivered 400 invited lectures and holds over 100 patents. He is a fellow of the National Academy of Inventors, Royal Society of Canada, the Royal Society of Chemistry, the American Institute for Medical and Biological Engineering, the Biomedical Engineering Society, and the Canadian Academy of Engineering. In addition to his research goals, Karp is dedicated to developing the careers of the next-generation bioengineers at the forefront of biomedical innovation. He was selected as the Outstanding Faculty Undergraduate Mentor among all faculty at MIT and he received the HST McMahon Mentoring award for being the top mentor of Harvard-MIT students.
Dr. Betsy Grunch, MD
Neurosurgeon, spine specialist
Dr. Betsy Grunch is a board-certified neurosurgeon who practices general neurosurgery, with a special interest in spine surgery. She was named by Castle Connolly as one of the top doctors in America in 2023, 2024, 2025 and 2026. Dr. Grunch travels across the country teaching other surgeons and healthcare professionals the latest, most innovative neurosurgical techniques along with the importance of brand building. She completed her residency and fellowship at Duke University Medical Center and millions know her online as @Ladyspinedoc, where her advice on spine health and pain relief has earned her over 192 million likes on TikTok alone.
Dr. Lucia Aronica, PhD
Stanford, epigenetics & nutrigenomics
Dr. Lucia Aronica is an Adjunct Professor at Stanford University School of Medicine with nearly two decades of research experience in epigenetics and nutrigenomics, specializing in how food actively programs your genes. Her research, featured in the 2024 Netflix documentary You Are What You Eat: A Twin Experiment, demonstrated that targeted dietary changes can reverse biological aging by up to two years in just eight weeks. She created Stanford's first courses in nutritional epigenetics and developed the Epinutrition framework, a clinical approach that treats food as biological information. A TEDx speaker, she presents to over 10,000 clinicians annually.
Dr. Judith Joseph, MD
Psychiatrist, researcher & author
Dr. Judith Joseph MD MBA is a board-certified psychiatrist, researcher and award-winning content creator who specializes in mental health for children and adults. She is a professor and instructor at several prestigious academic institutions.
Dr. Judith is the Principal Investigator at her own research lab in Manhattan, which conducted the first peer-reviewed clinical research study in high functioning depression in the world. Her lab has conducted over 130 clinical research studies in psychiatry and neurology. Her National Bestselling Book “High Functioning” published in April 2025 is based on her original research and is now published in over 20 countries and over 17 languages.
Dr. Judith’s social media advocacy and research earned her a Congressional Proclamation award from the US House of Representatives in 2023. Her focus is how to reclaim joy as a form of resilience and resistance no matter what your setting is
One shot. Every moment you need it.
How it fits your day
In your bag:
Shelf-stable, no fridge needed. Keep them at your desk, by the door, in your bag, in your car cup holder.
The afternoon slump:
5g of fiber steadies fullness and energy through the day. Reach for this instead of the vending machine.
83%would recommend this product
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35 reviews
- EHElizabeth H.Verified BuyerRated 5 out of 5 starsYesterdayAwesome Upgrade!
So glad the protein drink now also has fiber! Love the Orange Blast & Mango Banana flavors!
My husband and I put on ice and enjoy our cocktail of health!!
- MMaryRated 5 out of 5 stars1 week ago5 Stars
Love the taste and how easy it is to get my protein in.
- CACarole A. P.Verified BuyerRated 5 out of 5 stars1 week agoDelicious New Flavor
This is my new favorite flavor! And the fact that I am getting protein AND fiber makes it even more appealing. This one is now on auto-ship!
- JKJana K.Verified BuyerRated 5 out of 5 stars1 week agoLove my pick me up in a bottle!
I love getting a little pick me up with these Protein and fiber shots! Gives me the extra boost I need to meet my intake goals, without all of the extra food.
- SPSherri P.Verified BuyerRated 5 out of 5 stars1 week agoThe taste
The taste of all the shit is very good
You already know you need more protein and fiber. We’ve solved that, in 3 easy sips.
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