You're losing weight. Make sure you're not losing muscle, too.
Rated 4.4/5 by over 1.5k+ customers
Studies show as much as 40% of weight lost on GLP-1 medications can come from lean mass, not fat. Pure Genius delivers 23g of complete protein in a 3 oz shot — so you can preserve lean mass on the days you can barely finish a meal.
Zero sugar. Zero fat. 100 calories. No mixing.
Co-founded by Mel Robbins. Developed with a Scientific Advisory Board.
Why protein is the #1 nutrient during weight loss.
More protein, not less.
During a calorie deficit, especially one driven by GLP-1 medications, current expert guidance points to at least 1.2–1.6g of protein per kg of body weight per day to help preserve lean mass.
Leucine drives muscle repair
Leucine is the amino acid most directly tied to triggering muscle protein synthesis. Pure Genius delivers more leucine per gram of protein than beef, chicken, or salmon:
Pure Genius
Protein
Shot
Ground
Beef
Chicken
Breast
Salmon
Leucine
per 23g of protein
2.4g
1.4g
1.6g
1.8g
Values based on typical amino acid profiles. Pure Genius uses beta-lactoglobulin (BLG), the most leucine-rich fraction of whey — naturally containing roughly 1.5x the leucine of standard whey protein.
Collagen helps support the rest
Each shot includes 7.5g of hydrolyzed collagen peptides — a source of glycine and proline, amino acids that help support skin elasticity, joint comfort, and connective tissue during periods of rapid weight loss.
23 grams of protein. 3.38 ounces. Done.
Pure Genius isn't a shake, a powder, or a bar. It's a pocket-sized protein shot that delivers 23g of complete, high-quality protein with all 9 essential amino acids in 3.38 fl oz of fruit-forward, shot.
No mixing. No shaker. No blender. No refrigeration needed. Twist, drink, done in less time than it takes to peel a banana.
It's the protein source built for the days when food feels like a chore.
Pure Genius Protein Shot
Get the easiest protein shot to stay consistent with
23g of complete protein in every ready-to-drink bottle — made for the days when a full meal or shake feels like too much.
Your appetite dropped. Your protein dropped with it.
GLP-1 medications work by reducing appetite — that's the goal. But less food usually means less protein. And without enough protein during rapid weight loss, your body breaks down muscle alongside fat. That can mean a slower metabolism, less energy, and weight that's harder to keep off once you stop the medication.
Leading clinicians recommend at least 1.2–1.6g of protein per kg of body weight per day during GLP-1 therapy — for a 160-lb adult, that's roughly 90–115g daily. When even half a chicken breast feels like too much, hitting that number isn't a willpower problem. It's a volume problem.
That's the gap Pure Genius was built to close.
Built for the days when eating feels hard.
Recommended by doctors who get it.
"Protein is life. Meeting protein needs isn't easy, especially for those on GLP-1 medications or women in midlife. Pure Genius Protein helps my patients reach their recommended intake when it matters most."
Dr. Rocío Salas-Whalen, MD
Renowned Physician Specializing In Endocrinology, Obesity Medicine, And Bestselling Author Of Weightless: A Doctor's Guide To GLP-1 Medications.
What's on the label is in the bottle.
We partner with Light Labs, an independent third-party testing platform, to verify protein content and screen for heavy metals, microplastics, glyphosate, and other contaminants. Test results are public.
Rated 4.4/5 by over 1.5k+ customers
From the GLP-1 community.
What's inside the bottle
Whey Protein (Beta-Lactoglobulin / BLG)
The most leucine-rich fraction of whey — approximately 1.5x the leucine of standard whey protein. Sourced from European cows; meets sports-grade purity standards.
Hydrolyzed Bovine Collagen Peptides
Low molecular weight for rapid absorption and clean solubility. Supports skin, joints, and connective tissue during weight loss.
Monk Fruit & Stevia Leaf
Natural, zero-calorie sweeteners. No sucralose, no aspartame, no acesulfame potassium, no artificial dyes. Ever.
Rated 4.4/5 by over 1.5k+ customers
You're doing the hard part. Let us handle the protein.
Love it or get your money back. You have 30 days to decide.
Developed with a Scientific Advisory Board of leading physicians and researchers
Light Labs third-party verified
30-Day Money-Back Guarantee
Frequently Asked Questions
Is this safe with my GLP-1 medication?
Pure Genius does not interact with GLP-1 medications, and it contains no sugar, no fat, and only 2g of carbs — making it compatible with most GLP-1 nutrition protocols. As always, talk to your prescribing clinician about your specific nutrition plan.
I can barely eat — can I really drink this?
Most people can. The shot is 3.38 fl oz — about two large sips — and goes down like juice. It was specifically designed for low-appetite days when even a 12 oz shake feels like too much.
How much protein do I need on a GLP-1?
Most clinicians recommend at least 1.2–1.6g per kg of body weight per day for adults in a calorie deficit. For a 160-lb adult, that's roughly 90–115g daily. One Pure Genius shot would cover 20–25% of that daily target.
What does it taste like?
Light, fruit-forward, juice-like. Not chalky, not thick, not bloating. Most people are surprised it doesn't taste like a typical protein drink at all.