Zero sugar
Pocket-Sized Protein
23 grams of delicious, high-quality protein in just 3.38 fl oz.
100 calories
Gluten free
Fat free
Small Bottle, Big Benefits
Where protein meets taste and convenience
Pure Genius Protein raises the bar for what protein should taste like. Its light, fruit-forward flavors and smooth, juice-like texture make every sip shockingly delicious. It’s easy to drink and helps you get the protein you need without the hassle.
Our unique blend of whey protein isolate (Beta-Lactoglobulin), bovine collagen peptides, and amino acid fortification delivers a high quality protein with all essential amino acids.
A significant amount of people fall short of getting enough protein, which can lead to muscle loss, and make it harder for your body to look and feel how you want it to. Pure Genius Protein helps bridge the protein gap that affects so many of us, across all stages of life. Whether you’re caring for a family, juggling work, training hard, or pursuing better health, Pure Genius Protein delivers protein for life to support your body and power your day.
It’s everything you need, without everything you don’t: Pure Genius Protein contains no artificial flavors, no artificial sweeteners and is sugar-free, fat-free, gluten-free, keto-friendly and only 100 calories.
We’ve established a medical advisory board of world class physicians who specialize in nutrition, longevity, weight loss, and hormonal health to advise us on the development of Pure Genius Protein. Their expertise has ensured Pure Genius Protein delivers real, impactful results with exceptional quality and taste.
At just 3.38 fl oz, Pure Genius Protein delivers 23 grams of high-quality protein in a light, refreshing shot that won’t weigh you down. It’s TSA-friendly, ultra-portable, and the easiest way to get meaningful protein anytime, anywhere.
Meet Our Scientific Advisory Board
Dr. Betsy Grunch, MD
Founding Scientific Advisor
Dr. Betsy Grunch, MD, a renowned board-certified neurosurgeon who specializes in spinal surgery and emergency surgery for brain and spine injuries.
“From losing 80 pounds myself to caring for my patients, my kids, and my mother—I see the same struggle everywhere: people know they need protein for strength, healing, and weight loss, but life makes it difficult. Adequate nutrition shouldn’t require perfect circumstances.”
Dr. Amy Shah, MD
Founding Scientific Advisor
Dr. Amy Shah, MD, a double-board-certified physician with expertise in immunology, nutrition, and longevity, and a three-time bestselling author.
"I spend so much time educating people about protein's critical role in their health — energy, muscle, longevity. But once they understand the need, finding convenient, quality sources becomes the real obstacle. Knowledge without accessible solutions doesn't help. That's what we're changing."
Dr. Rocío Salas-Whalen, MD
Founding Scientific Advisor
Dr. Rocío Salas-Whalen, MD, a renowned physician specializing in endocrinology, obesity medicine, and bestselling author of Weightless: A Doctor's Guide to GLP-1 Medications.
"Protein is life. Muscle, bone, skin, hair, and nails are built from protein—it's the most essential macronutrient. Meeting protein needs isn't easy, especially for those on GLP-1 medications or women in midlife. Pure Genius Protein helps my patients reach their recommended intake when it matters most."
Dr. Dawn Mussallem, DO
Founding Scientific Advisor
Dr. Dawn Mussallem, DO, a double-board-certified lifestyle medicine, integrative oncologist, and longevity medicine physician, and a stage 4 cancer survivor.
"As an integrative oncologist who has seen tens of thousands of patients, I've seen first hand the importance of protein, not just for muscle but for healing. Pure Genius Protein makes meeting protein requirements easier when food is challenging, and is especially helpful for anyone facing recovery or periods of low appetite."
Dr. Jeff Karp, PhD
Founding Scientific Advisor
Dr. Jeff Karp, PhD, a leading biomedical innovator with 40,000 academic citations.
"As I turned 50, protein wasn’t a focus for me. When I finally started paying attention to it, I built muscle faster than I ever had before. The science shows that muscle loss accelerates with age and that it becomes increasingly more difficult to rebuild strength. That makes protein essential to healthy aging so I can keep doing the things I love."
Our Protein Blend Is Pure Genius
Pure Genius Protein is unlike any other protein you’ve ever had. It’s a protein shot containing 23 grams of high quality protein with all essential amino acids in a TSA-friendly 3.38 fl oz bottle designed for busy schedules, travel, long shifts, low appetite days, and everything in between. It tastes like juice and it’s not chalky or bloating. In fact, people are shocked by how delicious it tastes when they first try it – and are even more surprised by the fact that it’s only 100 calories, zero sugar, zero fat, shelf-stable, lactose- and gluten-free, with no artificial flavors or sweeteners.
The Protein Blend
• Whey Protein (Beta-Lactoglobulin): What makes our blend genius is that we've isolated the part of whey protein – BLG – that contains the most muscle building amino acids.This is the powerhouse protein that makes up over 50% of whey – the part that actually builds muscle. It has more muscle-building BCAAs and leucine than leading whey isolates per gram of protein. Our formula is over 2/3rds BLG.
• Amino-Fortified Collagen Complex: Our scientific advisors recommended the addition of collagen peptides in Pure Genius Protein because of the research-backed benefits for your hair, skin, and nails. So while you're getting 23 grams of high-quality protein with all essential amino acids for strength and muscle, you're also getting collagen peptides in the mix - which is a win if you care about looking as good as you feel.
• Clean, Natural Flavors: We use only natural sweeteners (monkfruit and stevia leaf) and natural flavors. The result? A protein drink that tastes good without artificial sweeteners.
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