I’ve tried sooooo many protein drinks, powders, bars throughout the years, but I didn’t really love any of them. Either the flavor was off, too filling, etc. Pure Genius is just that - genius! I’ve tried 3 of the 4 flavors and they all taste really good. They are not too filling. I try to get my protein needs through real food, but there are days when it doesn’t happen. These are perfect for those days! Highly recommend.