Why Pure Genius beats the alternatives.
More protein. Fewer calories.
The average leading protein bar packs 210 calories to deliver 20g of protein. Pure Genius delivers 23g of complete protein in just 100 calories. That's more protein, in less than half the calories — without the sugar, fat, and carb load that comes baked into most bars.
Built for muscle, joints and skin.
Leucine signals your muscles to rebuild — and Pure Genius is rich in it. The hydrolyzed collagen peptides handle the rest: skin elasticity, joint resilience, connective tissue. 23g of protein. 3.38 fl oz. Done.
Built for busy lives
Protein powder means a shaker bottle, water, two minutes of mixing, and something to clean afterward. A bar means 210 calories and 7g of fat you didn't ask for. Pure Genius is 3.38 fl oz, ready to drink, and done before you've put your shoes on. No prep. No cleanup. No trade-offs.
No secrets. Just the ingredients and why they're here.
View Full Nutrition Label →Reviewed and formulated with a world-class group of scientists and doctors.
Whey Protein (Beta-Lactoglobulin)Primary protein source
Beta-Lactoglobulin isn't just "whey protein" — it's the single most powerful fraction in it. This is the piece richest in leucine, the amino acid that acts like a switch for muscle protein synthesis, and it makes up roughly two-thirds of our entire protein blend. When your body needs to kick-start muscle repair fast, this is what does the heavy lifting.
Bovine Collagen PeptidesJoint, skin & connective tissue support
Collagen is the most abundant protein in the body — the structural foundation of your joints, tendons, skin, and connective tissue. After your mid-30s, your body produces less of it every year. Bovine collagen peptides are broken down into small enough chains that your body can actually absorb and use them. The result is protein that does double duty: hitting your daily protein target while supporting the connective tissue that makes consistent movement possible.
Essential Amino AcidsL-Histidine · L-Valine · L-Tyrosine · Completes the amino acid profile
Here's the catch with protein: your body can't manufacture essential amino acids on its own — every gram has to come from what you eat. Many protein sources give you an incomplete or diluted profile. We took the opposite approach, adding L-Histidine, L-Valine, and L-Tyrosine to build out a genuinely complete, high-potency EAA profile. The difference shows up in the numbers — gram for gram, our formula delivers more leucine and more total EAAs than ground beef, chicken breast, or salmon.
Monkfruit & Stevia Leaf ExtractZero-sugar sweetener blend. No blood sugar spike.
Monkfruit and stevia are the two sweeteners our scientific advisors approved — specifically because they deliver clean sweetness without spiking blood sugar or adding empty calories. No aspartame, no sucralose, no acesulfame potassium. Just two plant-derived sweeteners that have been rigorously studied and consistently cleared. The result is a shot that tastes like something you'd choose — not something you're pushing through.
23g protein per shot
100 calories, nothing more
0g fat
92% of calories from protein
No artificial sweeteners
Third-party tested*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Full ingredient list available on label.
View Full Nutrition Label →23 grams of protein. 3 ounces. Done.
Pure Genius Protein is unlike anything else in your fridge, gym bag, or medicine cabinet. It's a pocket-sized protein shot that delivers 23g of complete, high-quality protein — with all 9 essential amino acids — in a light, fruit-forward shot that tastes like juice.
No mixing. No shaker bottle. No bloating. No refrigeration needed. Just twist, drink, and move on with your day.
What's on the label is in the bottle.
We test every batch for heavy metals, microplastics, and contaminants. We formulate at 26g — above our 23g label claim. Results are published publicly.
Third-party tested — heavy metals, pesticides & microplastics
No artificial sweeteners, flavors, or dyes
Formulated without gluten, soy, and corn
Frequently Asked Questions
How is this different from a protein shake?
A typical shake is 12–16oz, a blender, and a 50/50 chance of feeling sluggish after. Pure Genius is 3oz. Same 23g of protein. None of the production.
Is it right for me if I'm on a GLP-1?
Yes. Pure Genius delivers 23g of complete protein in 3.38 fl oz — a small volume that's easy to tolerate while reducing appetite.
How much protein do I actually need per day?
Most adults benefit from 0.7–1g of protein per pound of body weight per day, spread across meals.
Why does protein matter more as we age?
After 40, we lose muscle faster than we build it. Higher protein intake and leucine specifically help preserve lean mass.
How is the protein content verified?
Every batch is independently tested by Light Labs — protein content, heavy metals, microplastics, and contaminants. Results are published publicly.
- AGAnthony G.Verified BuyerRated 5 out of 5 stars2 hours agoSmall and powerful
I love this product! Because of my busy schedule I can get quality protein quickly
- TCTina C.Verified BuyerRated 5 out of 5 stars6 hours agoIt’s so easy - love it!
I have really enjoyed the ease of getting more protein with these protein shots. I have osteoporosis and my doctor says I need to eat more protein (90 grams.) it’s really difficult for me to do, but when I supplement with these protein shots in the afternoon, it not only gives me more protein but also more energy during my afternoon slump! I have tried most of the flavors and have enjoyed them all. Next order I will check to see if they have a multipack with a variety of flavors ! This is the latest flavor - watermelon berry - it’s good!
- AAprilRated 5 out of 5 stars19 hours ago5 Stars
I love the new flavors watermelon berry and lemon lime. Thanks for creating such a delicious and clean product that can help women meet their protein goals.
- MMMary M. M.Verified BuyerRated 5 out of 5 starsYesterdayLove this !
I have one or two a day!!
- GHGayle H.Verified BuyerRated 5 out of 5 stars2 days agoReally convenient, and I like the new flavors
I like being able to throw one in my gym bag so that I can start getting protein in within 30 minutes of my workout. The new Watermelon-Berry and Lemon-Lime flavors seem a little less tart, which is a plus for me.