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23g protein, 100 calories. The daily protein habit that actually sticks.
450+ clinicians share this on FrontrowMD without compensation.
A good routine you actually keep beats a perfect one you miss. Consistency is the key.
Same high quality protein. Pick the original, or try our new protein + fiber shot for additional gut support.
The original 23g complete-protein shot. Clean & juice-like. Optimized for sport & recovery.
The same beloved protein blend + 5g of fiber to support a healthy & happy gut.
Without consistent protein, you lose muscle mass every decade. That affects strength, metabolism, and how you age. Protein is the most important nutrient for slowing that process.
A protein shake you make three times a month does less than a small shot you take every day. Small daily changes lead to big benefits — and only if you actually keep them.
Same high quality protein in both. The difference is what you need it to do.
Pure Genius was developed alongside world-class physicians and researchers. Because getting this right — the macros, the format, the daily habit — required expertise, not shortcuts.
450+ clinicians share this on FrontrowMD without compensation.
“From losing 80 pounds myself to caring for my patients, my kids, and my mother—I see the same struggle everywhere: people know they need protein for strength, healing, and weight loss, but life makes it difficult. Adequate nutrition shouldn’t require perfect circumstances.”
"I spend so much time educating people about protein's critical role in their health — energy, muscle, longevity. But once they understand the need, finding convenient, quality sources becomes the real obstacle. Knowledge without accessible solutions doesn't help. That's what we're changing."
"My mother is 85 and still fully herself - sharp, joyful, and independent. As a scientist, I know that does not happen by accident. Protein is the structural foundation of everything we are built from - our muscles, our skin, our enzymes, our epigenome itself. It is not just fuel. It is the molecular architecture of who we are. As we age, our bodies become less efficient at using the protein we eat, precisely when we need it most. Most people are unknowingly starving their cells of the one nutrient that keeps them resilient, functional, and alive in the fullest sense."
"Protein is life. Muscle, bone, skin, hair, and nails are built from protein—it's the most essential macronutrient. Meeting protein needs isn't easy, especially for those on GLP-1 medications or women in midlife. Pure Genius Protein helps my patients reach their recommended intake when it matters most."
"Living healthier and longer is not sustainable without truly understanding the science of your happiness. There is only one you and there will only ever be one you, so take the time to understand where you are losing your joy so that you can reclaim it. Many people lose joy because they are not taking care of their bodies and brains and reclaiming your joy through better health and better nutrients is a powerful way to unlock your hidden potential."
“As I turned 50, protein wasn’t a focus for me. When I finally started paying attention to it, I built muscle faster than I ever had before. The science shows that muscle loss accelerates with age and that it becomes increasingly more difficult to rebuild strength. That makes protein essential to healthy aging so I can keep doing the things I love.”
Backed by published research and reviewed by credentialed experts. Dig into the science of protein, fiber, and what your body actually needs.
Real people. Real results. Every day.
"No bloat since I switched."
Tastes like juice, not a chalky shake, and the bloating just stopped. 23g protein, 100 calories, gone before I'm even out the door.
STEPHANIE C.
"My pack stopped rattling with powder."
No scooping, no shaking, just grab and go before a hike. 23g protein that actually keeps up with me.
SARAH T.
"I know I'm not hitting my protein goals most days."
Watermelon berry, zero sugar, 100 calories, done in seconds. Perfect for busy moms who are always on the go.
Ali J.A typical shake is 12-16oz, a blender and a 50/50 chance of feeling sluggish after. Pure Genius Protein is 3.38oz, 23g of protein and requires none of the production.
Pure Genius Protein can be a great solution for patients on GLPs. It delivers 23g of high quality protein in 3.38 fl oz, which is a small volume that is easy for many people to tolerate when their appetite is reduced.
Many adults benefit from 0.7-1g of protein per pound of body weight per day spread across meals.
After 40, we lose muscle faster than we build it. Higher protein intake and leucine specifically help preserve lean mass.
Every batch is independently tested by Light Labs — protein content, heavy metals, microplastics, and contaminants.
